1. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. Key Technology Enablers Presented By James Campbell - Motorola “Bridging The Gap” OFTA Workshop Hong Kong September 2002

2. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. Agenda Effectively Utilising Technology MMS Java xHTML Streaming Protocols Technical Standardisation Legacy Terminal Support Interfaces and Interoperability OSA Parlay Web Services

3. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. Markup Language Convergence 19981999200020012002 WAP HTML XML HDML WMLXHTML Basic + WML HTML 3.2 C-HTML HTML 4.0 XHTML 1.0 XHTML BasicXML 1.0 WAP 2.xWAP 1.x i-mode

4. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. MMS – Multimedia Messaging Service Adds Images, Text, and Audio Clips to SMS Evolution of SMS SMS > Smart Messaging > EMS > MMS Picture Messaging – Electronic Postcards Take A Picture, Add a Note/Message, and Send to Mobile (or Email) Standardisation: WAP Forum and MMS-IOP Group “SonyEricsson under forecasts demand by 50% for T68i camera phone in Scandanavia” Dagens Industri – Aug 2002 “J-Phone adds half a million FotoFone users per month, now has 6 million users” Industry Reports – Aug 2002

5. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. HotSpot Memory & OS Requirements 10MB 1MB512kB32kB 8 bit 16 bit 32 bit 64 bit JVMKVM Card VM Java Language Java 2 Enterprise Edition Java 2 Standard Edition Server Workstation PC, laptop NC set-top box, net TV Communicator screen- phone PDA Smartphone cell phone Pager POS card Java 2 Micro Edition Tiering of Java Platforms

6. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. Java 2 Micro-Edition (J2ME) Wide & Cross Industry Support Main Features: Dynamic Download Interactive Graphics Off Line Operation Security Device Independence Further Information: www.java.sun.com/j2mewww.java.sun.com/j2me

7. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. Video & Streaming – Packet Switched Streaming Video is a symmetric real-time service MPEG-4 over RTP (Real-time Transport Protocol) on UDP Streaming is a real-time service, but asymmetric Receiver plays back while downloading RTSP (Real-Time Streaming Protocol) on UDP/TCP SMIL (pronounced “SMILE”) Synchronised Multimedia Integration Language Similar to a “PowerPoint Presentation” HTTP on TCP Standardisation: 3GPP PSS Activity Group

8. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. Open Mobile Alliance Mobile Service Standardisation Interoperable Services Countries, Operators and Mobile Terminals for Users Industry Consolidation WAP Forum Location Interoperability Forum (LIF) SyncML – Synchronisation Markup Language MMS Interoperability Group Wireless Village (Instant Messaging) Formed in June 2002, First Meeting Sept 2002 Standards Based Solutions Provide Economies Of Scale Operators, Infrastructure Vendors, Developers and Platform Vendors

9. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. Technology & Services Positioning Text SMS MMS Still Images xHTML SMIL Synchronized Multimedia Integration Language Interactive Download Java Video Moving Images Value / Appeal To UserFlexibility & Customisation Bandwidth Production Time & Costs

10. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. Legacy Terminal Support Year Phones Sold Installed Base 1 5 %2 % 2 10 %5 % 330 %12-15 % 450 %20-25 % 580+ %50+ % Note: Assuming a 2-Year Replacement Cycle “Operators over-estimate 3G Customer Base by a factor of 4. Penetration by 2007 will only be 10%, not 40%” Forrester Research – Aug 2002 New Technology Enables New Applications Which In Turn Changes Consumer Behaviour

11. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. Network Operator Feature Server Applications & 3 rd Party Developers Feature Server Feature Server Feature Server Bridging The Gap? Revenue Value Challenge: Efficiency & Flexibility Management, Security, Provisioning, Billing etc…………..

12. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. Open Service Access – Parlay Joint API Group Connectivity: Ability To Connect Key Platforms Administration: 3 rd Party Relationships & Services Security (e.g. Authentication, DoS Prevention) Service Level Agreement/Assurance Services: Ability To Operate Data Services Business Manage, Provision & Bill Data Services For Subscribers, Application Providers & Enterprises Inter-Operator Roaming Exposition: Application Programming Interface Exposure Remove Complexity of Underlying Network Technologies Remove Requirement for Specialist Telecoms Knowledge Parlay Group Whitepaper “Opening The Networks With Parlay / OSA” http://www.parlay.org/specs/library/index.asp

13. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. Parlay Aggregates APIs For Multiple Standards In progressTS 29.1980-14 PAM [3.1] In progressTS 29.1980-13 Policy Management [3.1] ES 201 915-12TS 29.1980-12 Charging ES 201 915-11TS 29.1980-11 Account Management ES 201 915-10N/A Connectivity Management ES 201 915-9N/A Messaging ES 201 915-8TS 29.1980-8 Data Session Control ES 201 915-7TS 29.1980-7 Terminal Capabilities ES 201 915-6TS 29.1980-6 Mobility (Location) ES 201 915-5TS 29.1980-5 User Interaction ES 201 915-4TS 29.1980-4 Call Control ES 201 915-3TS 29.1980-3 Framework ES 201 915-2TS 29.1980-2 Common Types ES 201 915-1TS 29.1980-1 Overview ETSI OSA API Version 1 spec. 3GPP OSA API Release 4 spec. Parlay Version 3.0 spec. JSR-123 v.1.0 (PAM) JSR-098 v.1.0 (ULS) JSR-103 v.1.0 (UI) JSR-021 v.1.1 (JCC) JSR-024 v.1.0 (TSM, SD, and SAM) JSR-119 v.1.0 (IM) JSR-145 v.1.0 (Common) JSR-136 v.1.0 (JTSP) JAIN SPA API spec.

14. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. More Time/Resources to Focus on Services Interfaces Infrastructure (Transactions) Business Models 80% Interfaces Infrastructure Business Models 80% Reduce Deployment Effort Reduce Maintenance Effort Reduce Time-to-Market Reduce Risk

15. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2002. Going Into Battle……………… “If the enemy is taking his ease, harass him; if quietly encamped, force him to move; if well supplied with food, starve him out.” Sun Tzu “The Art Of War” Interfaces (APIs) to Developer’s – Operator’s Supply Line Ability To Rapidly & Easily Create New Interfaces Services (Business Models) – Operator’s Differentiation Ability To Rapidly & Easily Create New Services Time To Market is Critical For Competitive Advantage

16. Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. Thank You James.B.Campbell@motorola.com +61 419 727 779