1. © Cat Holloway / WWF-Canon 16 October 2015 - 1 Solutions for a Living Planet Linking market trade and marine conservation: Hong Kong’s case study Allen To Conservation Officer, Marine WWF-Hong Kong

2. Solutions for a living planet How often consumed? In HK & Southern China 49% consumers eat seafood few times every week 28% weekly (released in Sept 2010) Linking market trade and marine conservation: Hong Kong’s case study

3. Solutions for a living planet How much consumed? Yr 2003 – 2005, ranked 3 rd in Asia Linking market trade and marine conservation: Hong Kong’s case study

4. Solutions for a living planet How much for LRFF? From 18 countries in 1998 From 50 countries in 2009 ~40% from CT Linking market trade and marine conservation: Hong Kong’s case study

5. Solutions for a living planet Where are seafood sourced? > 150 countries and territories worldwide Many unsustainable sources and species (e.g. sharks, bluefin tuna, and some live reef food fishes) Linking market trade and marine conservation: Hong Kong’s case study

6. Solutions for a living planet Unsustainable sourcing – what are the impacts Seafood supply (species & quantity) in Hong Kong Marine resources available in the Coral Triangle Ecosystem effects Linking market trade and marine conservation: Hong Kong’s case study

7. Solutions for a living planet Threats + Importance of seafood = Opportunity for Changes Seafood Suppliers Caterers (Restaurants / Hotels / etc) Consumers (Public / Corporate) Seafood guide Green Spring Dinner Ocean-friendly MenuOcean-friendly Catalogue Recommendations Linking market trade and marine conservation: Hong Kong’s case study

8. Solutions for a living planet WWF’s Role in Hong Kong Consumers (Public / Corporate) Seafood guide Green Spring Dinner Linking market trade and marine conservation: Hong Kong’s case study

9. Solutions for a living planet WWF-Hong Kong Seafood Guide - Launched in 2007 - Conducted comprehensive assessment of 67 common species -Distributed 500,000 copies -Let the public to make a smart choice Consumers WWF Engagement with Consumers Linking market trade and marine conservation: Hong Kong’s case study

10. Solutions for a living planet Green Spring Dinner - Call for corporate to choose ocean-friendly menu during their corporate dining - Let companies help marine conservation through making their choices -Over 10,000 have and will enjoy the dinner Consumers WWF Engagement with Consumers Linking market trade and marine conservation: Hong Kong’s case study

11. Solutions for a living planet Green Wedding (upcoming) - ~50,000 couples in Hong Kong. - Sustainable seafood (e.g. LRFF) + paper / timber use + low carbon living Consumers WWF Engagement with Consumers Linking market trade and marine conservation: Hong Kong’s case study

12. Solutions for a living planet The public want to know where to choose ocean- friendly seafood! The consumers are looking for alternative choices! Consumers Demand Side Engagement Linking market trade and marine conservation: Hong Kong’s case study

13. Solutions for a living planet WWF’s Role Caterers (Restaurants / Hotels / etc) Ocean-friendly Menu Linking market trade and marine conservation: Hong Kong’s case study

14. Solutions for a living planet Ocean-friendly Menu - Call for caterers to offer an ALTERNATIVE Ocean-Friendly Menu at first step (Marriott, HK Jockey Club, LHGroup, Super Stars Group…) - WWF provide advice on the sustainability of seafood and help the caterers to source alternatives choices. Caterers WWF Engagement with Caterers Linking market trade and marine conservation: Hong Kong’s case study

15. Solutions for a living planet Seafood Suppliers Ocean-friendly Catalogue Linking market trade and marine conservation: Hong Kong’s case study WWF’s Role

16. Solutions for a living planet Supplier engagement -Identify sustainable seafood products -Establish a catalogue containing only ocean-friendly seafood -Connecting these suppliers + products with sustainable seafood buyers Seafood Suppliers WWF Engagement with Seafood Suppliers Linking market trade and marine conservation: Hong Kong’s case study

17. Solutions for a living planet Response to the increasing public call and give the public a sustainable choice Caterers Seafood Suppliers Supply Side Engagement Linking market trade and marine conservation: Hong Kong’s case study

18. Solutions for a living planet