1. 6 -7 February 2012 KORANET PARTNERING EVENT Green technologies Tony Choi The Media Consulting Group Inc. |Building greener data center in the era of big data|

2. The Media Consulting Group Inc. The Media Consulting Group is a professional consultancy, focusing upon accurate technological analysis and practical strategy creation within the TMT (Technology, Media and Telecommunications) sector. We take the human-centred approach and thus, we majorly focus on socially critical agendas including Green ICT, Internet Accessibility, Digital Divide and ICT4D, etc. MCG’s driving force is our extensive network of global experts - including strategists, thought leaders and policy makers; who offer in-depth analysis, experience-rooted insight and act as a readily accessible knowledge base. We offer practical, realistic guidance to our clients with the intention of helping them take attain their goals. partnering, partnering, partnering, partnering, partnering

3. PROJECT IDEA The project is aimed at developing a practical guideline for building more energy-efficient data center which will address rapidly increasing data volumes. It would entail an analysis of major factors influencing energy consumption increase of future data centers such as cloud computing, mobile data traffic surge, etc. The project would not only involve energy efficiency improvement measures but also computational resource efficiency solutions. The key findings will address architectural redesigning needs, computational resources management including infrastructure monitoring and management, software upgrade requirements, etc. partnering, partnering, partnering, partnering, partnering

4. EXPERTISE Energy efficiency analysis (including power usage effectiveness and data center infrastructure efficiency metrics analysis) Data traffic growth estimation. Smart grid technologies review. Electrical efficiency modeling, Computational resources management solutions. partnering, partnering, partnering, partnering, partnering

5. PARTNER SOUGHT Power and cooling designs/architectures. Carbon dioxide emission estimation. Standard data analysis. Scientific monitoring of data flow. Expertise in data handling, archiving, processing and distribution. Practical support in form of documentation, workshops, etc. partnering, partnering, partnering, partnering, partnering

6. CONTACT DETAILS Contact: Tony Choi, Managing Director | tonychoi.net E-mail: tonychoi@themediaconsulting.com Tel: +82-2-498-8548 Fax: +82-2-465-2358 Address: 2F Shinhan bldg, 45 Seongsu 1-ro, Seongdong-gu 133-112, Korea www.themediaconsulting.co.kr | www.themediaconsulting.com partnering, partnering, partnering, partnering, partnering