2. What is Free Publicity?

3. Getting your product or service featured in a online or offline media for no cost.

4. Online vs Offline

5. text audio video Three formats

6. The big picture…

7. Membership site Signup Page Free Content Page Landing Page JVsAffiliates Press release Adwords SEO Articles Blogs Co-Reg Teleseminars Speaking Ebay Ad to Free Report Voice Broadcasts Fax Broadcasts Lumpy Mail

8. 80/20

9. Effective marketing is about both QUANTITY and QUALITY of leads

10. Do Not Expect the Tactic to do More than it can do.

11. Register Interest Buy the Product The only Three Actions we want them to take Refer others

12. We find that the conversion rate depends greatly on the source of the traffic… Warmer leads mean higher conversions

13. Our conversion rates 1-1 face-to-face80-100% Stage presentation40-50% Teleseminar20-30% Email series10% Offline articles 5-10% Google adwords1-2% SEO / organic traffic<1%

14. You need a plan not a BSO

15. Free publicity by itself is not good enough. You must get them to the site, get their name, and get the order.

16. Secrets of Conversion Timely Targeted Trusting Traffic Triangle + MMC Multiple Media Contact

17. Strategy 1st Tactics 2nd

18. Planning your free publicity Have a way to direct people to your site Capture names and emails Site should be converting first Have a platform that can handle volume

19. Rate of change onlineoffline

20. Here today, gone tomorrow

21. Benefits of Free Publicity Free marketing Build your list (can produce huge volume) More sales Increases credibility Positioning Builds value of the business It supports other traffic Strategy

22. Problems with Free Publicity Not under the radar – invites competition and scrutiny Conversion is questionable Can move out of your control – creates a monster! Can produce huge volume spikes Hard to stop once it’s started Difficult to test and measure Can be hit and miss Must have site converting first

23. What to expect Online and offline strategies Lots of info (smorgasbord) Opportunities to ask questions Cutting edge (bleeding edge!) strategies from experts

24. What we expect of you Bring an open mind Understand you’re not supposed to be expert by the end of the workshop Turn off your phone Be on time Participate in the exercises

25. How we’re applying video and podcasting

26. Video Nine videos, each 3-5 minutes: 1.Our online money-making ebook business 2.How to find hot-selling ebook topics 3.How to choose the best ebook topic 4.Design an ebook that stands out from the competition

27. Video (cont) 5.Quick, easy ways to build downloadable products 6.How to write a best-selling online sales letter 7.How to build a simple, money-making website 8.How to increase the income from a niche ebook website 9.Removing subconscious blockages to earning passive income

28. Each video has: 6-8 word title 6 key phrases (“long tail” keywords) 1 paragraph description that is keyword rich

29. Audio 8 x 30 minute audios on our ebook process In context with the free content page of our membership site (www.andrewanddaryl.com)www.andrewanddaryl.com Direct traffic to a mirror landing page to measure results (www.andrewanddaryl.com/ebookpodcast)www.andrewanddaryl.com/ebookpodcast

30. Dinner tonight: Titanium Bar 30-34 Ferny Ave 6:30 for 7:00pm Ph 5538 9677

31. You are here Titanium Bar

32. Start time tomorrow: 8:30 for 9:00am

33. Resource page (for powerpoints, links etc) www.andrewanddaryl.com/f reepublicity/resources