2. Effective Mobile

3. mobile contextual data will offer deep customer insights — beyond mobile. Why? mobile is shifting from becoming a minor part of the media plan to a major part of the business process not a digital or mobile budget, but a "brand building budget" with mobile acting as the "perfect point of entry". we’re in the midst of the most profound change in decades. it’s the mobile mind shift: the expectation that I can get what I want in my immediate context in my moment of need mobile will change your Business — not just your Digital business

4. Why?

5. What Does the FOX say? Why?

6. What Does the FOX say? Why?

7. What Do Your STATS say? Why? Use Analytics So Much More To Track Devices, Location, even Demographics

8. Small Business Benefits Why? Easier to start small Mobile-friendly campaigns easier Sites are more agile Landing Pages a good start

9. Nuts & Bolts - tips What? Where’s your contact info? Am I fast? Do I support fat fingers? Am I cluttered? Am I readable?

10. Nuts & Bolts - tips What? Who am I reaching? Do I POP? (please say no.) Start small – prototype Optimized vs Responsive

11. Now! When? There’s no time like the present. Mobile is already important

12. Limitations When?

13. Beware the HPPO When? Highest Paid Person’s Opinion

14. Data is Your Friend When? Again - what do your analytics tell you?

15. Conversions When? What’s converting? Email? Blog? Web? Optimize for Conversions

16. What’s the Future?