1. Knowledge Exchange Laura Plett Director Canadian Cancer Society Knowledge Exchange Network January 20, 2009

2. Overview Data Information Evidence Knowledge

3. Data Sources Youth Health Survey Community Health Survey Observations Word of mouth National data

4. Information

5. What is the issue? Defining the problem or issue or concern E.g. young teen girls who are physically inactive

6. Real problem! Is it just young teen girls are physically inactive? How to find out? Are there other issues that need to be addressed before physical activity? E.g. self esteem, self efficacy

7. Young teen girls interests activities View of the world physical activity venues choices Routine Self image

8. Physical environment Availability Facilities Seasonal activities Transportation Accessibility Types of activities

9. Evidence

10. Sources of Evidence CCS KEN – www.cancer.ca/kenwww.cancer.ca/ken Health-evidence.ca Best Practices Portal Talking to other regions Coming up with something new

11. Effective Programs Who attended? How were the programs run? What made them effective? Can you implement them? Can you adapt them to maintain effectiveness?

12. Applying the evidence Develop a plan Involve the target audience Involve others who are interested and concerned about the issue Talk about what can be done Decide on the necessary resources –Time –People –Money –Facilities –Programs –Costs for materials –Transportation –Instructors

13. Application Put the plan into action What is working? What needs to change? Write it up! Talk to someone about it

14. Knowledge

15. And the cycle continues... Survey again – talk to the girls again What did you find? Is it meeting their needs? Has your intervention addressed the issue? If yes, what do you need to do? If no, what do you need to do?

16. Knowledge You create the knowledge that is relevant to your context by: –identifying the issues –Addressing them in a way that is meaningful to your context –Involving the target audience –Learning from the interventions to improve and create knowledge