1. A Study into the Behaviour and Attitudes of Active Job Seekers and Browsers The job market and the influence of communication channels in North West England

2. the wanted ads Jobs: methodology Total 170 sample − Age 16–60; Profile in line with working population Quotas by region Telephone and online Fieldwork August/September 2009 All active job seekers/browsers − Participants had to at least consider a new job if the right one came up

3. The state of the economy is clearly a major factor in employees’ feelings about their job Agreement with statements about current job (%) Base:All in employment and gave opinionSample: North West (170)

4. Although people generally feel well treated by their employer, a significant number feel insecure… Agreement with statements about employer (%) Base:All in employment and gave opinionSample: North West (170)

5. Over half of the active job market are browsers… Which of these best describes your attitude to job seeking? (%) Base:All in employmentSample: North West (170)

6. The market is alive although the economic situation is playing on minds… Base:All in employmentSample: North West (170) Would you say your attitude towards applying for a new job has changed in the last 12 months due to the current economic climate? (%)

7. On average people have applied for 3 jobs in the past year How many jobs have you applied for in the past year? (%) Base:All in employmentSample: North West (235)

8. Job security is as important as salary for many people What are the most important factors in a job? (%) Base:All respondentsSample:North West (235)

9. Proximity to home has increased as a consideration with the current economic situation… Thinking about the economic climate, have the following become more or less important? Base:All respondents Sample: North West (235)

10. Local media was 2 nd only to WOM in finding out about their most recent/current job… Where did you find out about most recent/current job? (%) Base:All who are employed Local media includes newspapers and their websites Sample:North West (170)

11. Local media is where people would go to find a new job Where would you go to look for a new job? (%) Base:All respondents Local media includes newspapers and their websites Sample:North West (235)

12. Local media is the dominant channel for browsers Would consider applying for a job if came across right one (%) Base:All browsers Local media includes newspapers and their websites Sample:North West (104)