1. Case Study Goodfellow & Goodfellow Ltd. Valda Goodfellow – M.D. Social Media

2. Starting a new business  Commenced trading January 2012  Started using Social media immediately  Use 3 main twitter accounts (1 personal, 2 business)  Total no of followers on 3 accounts 9014 – overlap 10%  Established new brand in 1 week via twitter  Use to launch new products, events, news & other media  Taken us just over 2 years to reach £2.7m when it took us 20 years to reach that figure in the previous business

3. Social Media Marketing for Free  Raise awareness & create interest  Use the Social Media channels used by your customers  Reach thousands of potential customers instantaneously and for free  Following people through Social Media makes them think you are interested in who they are and what they do  Make what you say relevant and interesting to your customers  Faster than any other form of marketing

4. Social Media Marketing for Free But beware  There is a risk that unhappy customers can vent their displeasure via Social Media, whether you use Social Media or not  Don’t ever get involved in negative Social Media  Don’t ignore Social Media. Your competitors won’t  Plan what messages you want to get across and read them through before you publish  Take Social media seriously. If you don’t, it won’t work