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INTRODUCTION MIZELLA www.mizella.com. CONTENTS  MIZELLA Co.  MIZELLA  HISTORY  ASSETS  SWOT ANALYZE  RESEARCH & DEVELOPMENT  MERRY-M  PROSYS 

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Presentation on theme: "INTRODUCTION MIZELLA www.mizella.com. CONTENTS  MIZELLA Co.  MIZELLA  HISTORY  ASSETS  SWOT ANALYZE  RESEARCH & DEVELOPMENT  MERRY-M  PROSYS "— Presentation transcript:

1 INTRODUCTION MIZELLA www.mizella.com

2 CONTENTS  MIZELLA Co.  MIZELLA  HISTORY  ASSETS  SWOT ANALYZE  RESEARCH & DEVELOPMENT  MERRY-M  PROSYS  PLENTREE  VISION

3 MIZELLA Co.

4 MIZELLA  SPECIALIZED IN ODM / OEM  MOTTO “Only Best Quality can receive Customer's Trust"  ESTABLISHED in Feb. 2000  Dev. of Export-Oriented Brands

5  R & D AREA MIZELLA BodyCare Hair Cleansing Hair Perm Sanitary AID Hair Treatment HairCareSkinCare

6 HISTORY 2000  Establishment  Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CARE, and SANITY AID facility operation  Contracted an agreement on ODM with CREATE Co.  Manufactured GLOSS brand products (GLOSS IRON PERM etc.) 2001  Moved to a larger facility located in 732-1 Gojan-dong, Nandonggu, Incheon, Korea  Added to a facility in Hairdye Line 2002  Purchased current factory site and building, and enlargement of a warehouse 2003  Renewal of GLOSS brand all products  Restructured of Management Policy  Specializing in OEM / ODM  Development of Export-Eriented Brands 2004  Contracted an agreement on OEM with  LG Household & Health Care Obsidian Co. 2005  Moved to newly constructed current facility  Won the ISO 9001 & KSA 9001 Certification 2006  Released a professional hair care brand PROSYS 2007  Contracted an agreement on OEM with MNS

7 2000  Establishment  Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CART, SANITY AID facility operation  Contracted an agreement on OEM with CREATE Co.  Manufactured GLOSS brand products (GLOSS IRON PERM etc.) HISTORY 2001  Moved to a larger facility  Added to a facility in Hairdye Line 2002  Purchased current factory site and enlarged a warehouse 2003  Renewal of GLOSS brand all products  Restructured of Management Policy  Specializing in OEM / ODM  Development of Export-Eriented Brands 2004  Contracted an agreement on OEM with  LG Household & Health Care Obsidian Co. 2005  Moved to newly constructed current facility  Won the ISO 9001 & KSA 9001 Certification 2006  Released a professional hair care brand PROSYS 2007  Contracted an agreement on OEM with MNS 2008  Opened to export to Hong kong, Singapore, Vietnam, China and USA  Won the ISO 9001 / 14001 certification  Certify the venture business no 20080105504  Released Professional Hair Care Brand MERRY M  Contracted an agreement on KOSLINK

8 2000  Establishment  Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CART, SANITY AID facility operation  Contracted an agreement on OEM with CREATE Co.  Manufactured GLOSS brand products (GLOSS IRON PERM etc.)2000  Establishment  Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CART, SANITY AID facility operation  Contracted an agreement on OEM with CREATE Co.  Manufactured GLOSS brand products (GLOSS IRON PERM etc.) 2003  Renewal of GLOSS brand all products  Restructured of Management Policy  Specializing in ODM / OEM  Dev. of Export-Oriented Brands 2004  Contracted an agreement on ODM with  OBSIDIAN (LG) HISTORY 2003  Renewal of GLOSS brand all products  Restructured of Management Policy  Specializing in OEM / ODM  Development of Export-Eriented Brands 2004  Contracted an agreement on OEM with  LG Household & Health Care Obsidian Co. 2005  Moved to newly constructed current facility  Won the ISO 9001 & KSA 9001 Certification 2006  Released a professional hair care brand PROSYS 2007  Contracted an agreement on OEM with MNS 2009  Released the Scalp Care System brand PLENTREE  Contracted an agreement on OEM with  TRUC LAM TRADING STOCK Co. (VIETNAM)  PD SENTOSA (INDONESIA)  TOP WAY HAIR CARE TRADING (SINGAPORE)  AGA PRODUCT (US)  J&S INTERNATIONAL TRADES (NEPAL)

9 HISTORY 2005  Moved to current facility  ISO 9001 & KSA 9001 Certification 2006  Released a Professional Hair Care Brand PROSYS 2007  Contracted an agreement on ODM with MNS 2003  Renewal of GLOSS brand all products  Restructured of Management Policy  Specializing in OEM / ODM  Development of Export-Eriented Brands 2004  Contracted an agreement on OEM with  LG Household & Health Care Obsidian Co. 2005  Moved to newly constructed current facility  Won the ISO 9001 & KSA 9001 Certification 2006  Released a professional hair care brand PROSYS 2007  Contracted an agreement on OEM with MNS 2010  Contracted an agreement on OEM with  SHANGRILA- LEAP INTERNATIONA L (MIYANMA)  SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA)  Established the new Research Institute  Director : Ji Yeon, Kang

10 HISTORY 2008  Opened to export to Hong kong, Singapore, Vietnam, China and USA  ISO 9001 / 14001 certification  Venture business no 20080105504  Released Professional Hair Care Brand MERRY M  Contracted an agreement on ODM with KOSLINK 2003  Renewal of GLOSS brand all products  Restructured of Management Policy  Specializing in OEM / ODM  Development of Export-Eriented Brands 2004  Contracted an agreement on OEM with  LG Household & Health Care Obsidian Co. 2005  Moved to newly constructed current facility  Won the ISO 9001 & KSA 9001 Certification 2006  Released a professional hair care brand PROSYS 2007  Contracted an agreement on OEM with MNS 2010  Contracted an agreement on OEM with  SHANGRILA- LEAP INTERNATIONA L (MIYANMA)  SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA)  Established the new Research Institute  Director : Ji Yeon, Kang

11 HISTORY 2009  Released the Scalp Care System Brand PLENTREE  Contracted an agreement on ODM with  TRUC LAM TRADING STOCK (VIETNAM)  PD SENTOSA (INDONESIA)  TOP WAY HAIR CARE TRADING (SINGAPORE)  AGA PRODUCT (US)  J&S INTERNATIONAL TRADES (NEPAL) 2003  Renewal of GLOSS brand all products  Restructured of Management Policy  Specializing in OEM / ODM  Development of Export-Eriented Brands 2004  Contracted an agreement on OEM with  LG Household & Health Care Obsidian Co. 2005  Moved to newly constructed current facility  Won the ISO 9001 & KSA 9001 Certification 2006  Released a professional hair care brand PROSYS 2007  Contracted an agreement on OEM with MNS 2010  Contracted an agreement on OEM with  SHANGRILA- LEAP INTERNATIONA L (MIYANMA)  SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA)  Established the new Research Institute  Director : Ji Yeon, Kang

12 HISTORY 2010  Contracted an agreement on ODM with  SHANGRILA-LEAP INTERNATIONAL (MYANMA)  SHAOYANG SUNSHINE HAIR PRODUCTS (CHINA)  Established the new Research Institute  Director : Ji Yeon, Kang 2003  Renewal of GLOSS brand all products  Restructured of Management Policy  Specializing in OEM / ODM  Development of Export-Eriented Brands 2004  Contracted an agreement on OEM with  LG Household & Health Care Obsidian Co. 2005  Moved to newly constructed current facility  Won the ISO 9001 & KSA 9001 Certification 2006  Released a professional hair care brand PROSYS 2007  Contracted an agreement on OEM with MNS 2010  Contracted an agreement on OEM with  SHANGRILA- LEAP INTERNATIONA L (MIYANMA)  SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA)  Established the new Research Institute  Director : Ji Yeon, Kang

13 ASSETS  2010 & 2011  2012 GOAL YEARSALES TURNOVERNET EXPORT 20103,019,196 US$392,495 US$ 20113,006,779 US$451,017 US$ YEARSALES TURNOVERNET EXPORT 20124,000,000 US$600,000 US$

14 SWOT ANALYZE SATURATION OF DOMESTIC MARKET SHORT TREND CYCLE INCREASE OF DEVELOPMENT COST BY SHORT TREND CYCLE MAXIMIZING BUSINESS BY INCREASE OF EXPORT VOLUME STEADY DEMAND & STEADY GROWTH RATE NEW MARKETS MIDDLE PRODUCTION SCALE CLOSE REPLACEMENT & REPAIR CYCLE RAPID DECISION MAKING HIGH QUALITY COMPARED TO COMPETITORS RESPONSIBILITY MANAGEMENT STRENGTHWEAKNESS THREATS OPPERTUNIT Y

15 RESEARCH & DEVELOPMENT

16  NATURAL HERBAL EXTRACTS & RED GINSENG EXTRACTS  RICH IN SAPONINS, FLAVONOIDS, PANAXANS, ANTIOXIDANTS  AID IN DEFENDING THE BASIC HEALTH OF THE SCALP & HAIR MERRY-M  THE SELF-BRAND MERRY-M  HAIR CLEANSING PRODUCTS  HAIR PERM PRODUCTS  HAIR TREATMENT PRODUCTS  HAIR STYLE & ESSENCE PRODUCTS Research & Development

17  BLUE MARINE COMPLEX  HELPS TO PROTECT THE HAIR FROM DAMAGE  PROVIDING AMINO-ACIDS & NATURAL NUTRIENTS EXTRACTED FROM - BROWN ALGAE(TANGLE), GREEN ALGAE(CHLORELLA), RED ALGEA(LAVER) PROSYS  THE SELF-BRAND PROSYS  HAIR CLEANSING PRODUCTS  HAIR PERM PRODUCTS  HAIR TREATMENT PRODUCTS  HAIR STYLE & ESSENCE PRODUCTS Research & Development

18  COMPLEX EXTRACTS DERIVED FROM ORGANIC FRUITS  AGE REGISTER  MOISTURIZE THE HAIR PLENTREE  THE SELF-BRAND PLENTREE  SCALP SPA SHAMPOO  SCALP SPA TONIC  SCALP SPA SCALING Research & Development

19  ARGAN OIL INGREDIENT  AGE REGISTER  MOISTURIZE THE HAIR  ODM & OEM  PERM PRODUCTS  HAIR OIL PRODUCTS  ODM & OEM VENDERS : WELCOS, CREATE.., ETC. Research & Development

20 VISION

21  JUMPING INTO A LEADING POSITION AMONG THE WORLD’S COMPANY  MAXIMIZE EXPORT VOLUME  INCREASE OF TARGET : CGMP CERTIFICATION

22 THANK YOU !


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