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: Chapters 28, 29, 30 Marketing Research and Product Planning: Jeopardy Review Game
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$200 $500 $1000 $2000 $100 $200 $500 $1000 $2000 $100 $200 $500 $1000 $2000 $100 $200 $500 $1000 $2000 $100 $200 $500 $1000 $2000 $100 Marketing Information Systems Types of Research Conducting Research The Survey Product Planning
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Marketing Information Systems 100 This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services.
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Marketing Information Systems 100 What is marketing research?
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Marketing Information Systems 200 This is a set of procedures and methods that regularly generates, stores, analyzes, and distributes information for use in making marketing and other business decisions
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Marketing Information Systems 200 What is a marketing information system?
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Marketing Information Systems Answer 300 This is the process of designing, creating, and managing customer lists
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Marketing Information Systems Question 300 What is database marketing?
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Marketing Information Systems Answer 400 This is a collection of related information about a specific topic.
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Marketing Information Systems Question 400 What is a database?
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Marketing Information Systems Answer 500 These are some ways that US businesses protect consumer privacy.
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Marketing Information Systems Question 500 banks offer privacy statements where they promise not to sell personal information to other businesses, businesses make mailing lists optional
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Types of Marketing Research Answer 100 This type of research usually answers questions that start with “how many” or “how much”. Generally, large numbers of people involved.
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Types of Marketing Research Question 100 What is quantitative research?
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Types of Marketing Research Answer 200 This type of research is designed to obtain information about how people feel about certain products, services, companies or ideas; frequently use surveys and opinion polls
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Types of Marketing Research Question 200 What is attitude research?
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Types of Marketing Research Answer 300 This type of research is concerned with the size and location of a market, the competition and the segmentation within the market for a particular product or service
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Types of Marketing Research Question 300 What is market intelligence?
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Types of Marketing Research Answer 400 What is the difference between a sales forecast and an economic forecast?
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Types of Marketing Research Question 400 Sales forecast- attempt to estimate the future sales on an existing product economic forecasting- attempt to predict the future economic conditions of a city, a region, a country, or internationally.
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Types of Marketing Research Answer 500 Describe how media research is conducted.
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Types of Marketing Research Question 500 TV: Neilsen Company monitors who is watching which programs, publishes their findings Radio: company conducts interviews to determine which channels people listen to and how much they remember from the commercials they hear Print: companies research to find out how many people are reading the magazine or newspaper and how well they remember the ads they see
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Conducting Marketing Research Answer 100 This is the first step in the marketing research process.
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Conducting Marketing Research Question 100 What is define the problem?
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Conducting Marketing Research Answer 200 This is the last step in the marketing research process
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Conducting Marketing Research Question 200 What is applying the results?
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Conducting Marketing Research Answer 300 This type of research combines observation with personal interviews to get people to explain buying behavior
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Conducting Marketing Research Question 300 What is point-of-sale research?
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Conducting Marketing Research Answer 400 This is a part of a larger target population that accurately represents the whole.
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Conducting Marketing Research Question 400 What is a sample?
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Conducting Marketing Research Answer 500 This is the difference between primary and secondary data and an example of each one.
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Conducting Marketing Research Question 500 Primary data- collected for the first time by a business to answer their specific question; example- survey, focus group conducted by that company Secondary data- already been collected for some purpose other than the current study; US Census data, Business Week magazine
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Marketing Survey Answer 100 This is a research method where information is gathered from people through the use of questionnaires
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Marketing Survey Question 100 What is the survey method?
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Marketing Survey Answer 200 This type of question allows the respondent to create their own answer
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Marketing Survey Question 200 What are open-ended questions?
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Marketing Survey Answer 300 “Rate your agreement with the following statement on a scale of 1 to 10” is an example of what type of question?
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Marketing Survey Question 300 What is a forced-choice question?
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Marketing Survey Answer 400 This is when the questions asked measure what was intended to be measured
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Marketing Survey Question 400 What is validity?
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Marketing Survey Answer 500 Give an example of a experiment that would be considered reliable.
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Marketing Survey Question 500 One where the experiment is repeated and have nearly identical results each time
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Product Planning Answer 100 This involves making decisions about what features should be used in selling a business's products, services, or ideas
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Product Planning Question 100 What is product planning?
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Product Planning Answer 200 This includes all the different products that a company makes or sells
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Product Planning Question 200 What is the product mix?
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Product Planning Answer 300 This is a group of closely related products, manufactured or sold by a business
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Product Planning Question 300 What is a product line?
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Product Planning Answer 400 This is the difference between product width and product depth.
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Product Planning Question 400 Product width- having many versions of the same product made by different companies Product depth- one company, lots of different versions
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Product Planning Answer 500 These are the four parts of the product life cycle
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Product Planning Question 500 What are introduction, growth, maturity, and decline?
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Final Jeopardy Answer This is a focus on the image of a product and the attempt to set the product apart from the competition
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Final Jeopardy Question What is product positioning?
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