1. Enabling the Digital Lifestyle: Navigating Public Policy Challenges Skip Pizzi Manager, Technical Policy Media/Entertainment & Technology Convergence skippiz @ windows.microsoft.com Microsoft Corporation

2. Session Outline What is “Technical Public Policy”? How does it impact the PC, the IT industry and our consumers? What impact does this have on developers? Current Policy issues affecting Windows and IT

3. What is “Technical Public Policy” (TPP)? – 1 Conforming corporate processes to relevant laws, regulations and court decisions Compliant business practices Compliant product design Accommodating regional differences Federal, state, local and international rules may vary Providing input for development of new laws, regulations and industry standards Political analysis of all relevant activity Responses to calls for comment Court briefs and other actions Education for generalists

4. What is “Technical Public Policy” (TPP)? – 2 Providing thought leadership for the industry on critical and emerging issues Creating new venues for cooperation Driving solutions consortia for complex problems Participation in standard-setting activities Acting as good “corporate citizens” Voluntary contribution of resources and information to governments and public sector Educational outreach and response to requests

5. Why Does IT Industry Need to Consider TPP? Connected computing requires multiple interfaces Broadcast content reception (TV and radio) Cable and Telco interconnections Wireless networking VoIP/SoIP New laws, regulations and market forces are changing existing IT landscapes Cybersecurity Privacy IPv6 Synchronization with partners’ actions

6. Impact of TPP Issues on IT Industry Maintain new market opportunities Retain flexibility for innovative product design Create optimal user experience Minimize IPR constraints

7. TPP Issues to Consider for the Industry Current Digital media content protection Digital television and radio broadcasting P2P Cybersecurity & privacy VoIP/SoIP Upcoming Telecom reform (broad potential impact) IPv6 deployment in public sector RFID Additional wireless-networking spectrum Cognitive radio

8. Examples of Current TPP Activity Digital media content protection WMDRM in the U.S. DTV “Broadcast Flag” process Legitimate P2P content distribution Digital broadcasting Emergency alerting Accessibility support (e.g., Closed Captioning) Parental controls support (e.g., “V-chip”) Advanced codec support Digital cable-ready TV PC as a DCR terminal Development of interactive DCR (“bi-di”) system

9. Key Takeaways Digital media environment is a regulated world New players change the dynamic IT industry is somewhat new to this space Alliances can be helpful in achieving goals Proactive stance for IT in this space is critical

10. Call to Action Be involved Invest in regulatory and legislative activity Participate in IT and CE industry efforts Pursue active membership in trade organizations Policymaking is impacted by strong consensus Preserve your right to innovate Telecom Reform is happening now, and it could dramatically impact our industry Do your homework

11. Community Resources Windows Hardware & Driver Central (WHDC) www.microsoft.com/whdc/default.mspx Technical Communities www.microsoft.com/communities/products/default.mspx Non-Microsoft Community Sites www.microsoft.com/communities/related/default.mspx Microsoft Public Newsgroups www.microsoft.com/communities/newsgroups Technical Chats and Webcasts www.microsoft.com/communities/chats/default.mspx www.microsoft.com/webcasts Microsoft Blogs www.microsoft.com/communities/blogs

12. Resources skippiz @ windows.microsoft.com Trade organizations representing IT on TPP issues Business Software Alliance (BSA) www.bsa.org Information Technology Industry Council (ITI) www.itic.org Consumer Electronics Association (CEA) www.ce.org