1. Alexandria Mesa Luis Ruiz Allen Ganaden

2.  Global Marketing Today  McDonald’s  How to Enter the Market  McDonald’s in India  Global Marketing Program: ◦ Place ◦ Product ◦ Price ◦ Promotion  India Commercial  What we learned

3.  Faster communication, transportation, and financial flows available.  Over the past 3 decades the number of multinational corporations have grown from 30,000 to more than 63,000.  69 of the world’s top 150 “economies” are multinational corporations.  Few industries are now safe from foreign competition.  A Global Firm raises capital, obtains materials and components, and manufactures and markets its goods wherever it can do the best job.

4. ◦ More than 34,000 restaurants in 119 countries. Countries.jpg

5.  3 Choices: ◦ Exporting  Indirect  Direct ◦ Joint Venturing  Licensing  Contract Manufacturing  Management Contracting  Joint Ownership ◦ Direct Investment The further down the strategy the more commitment and risk involved but also the more control and potential profits available.

6.  McDonald's works through joint ventures.  80 percent are franchised  It has two Indian entrepreneurs: ◦ Amit Jatia: Vice President of Hardcastle Restaurants  Awarded a Development Licensee status by McDonald's  Leads operations in West & South India ◦ Vikram Bakshi: Connaught Plaza Restaurants  Has joint venture with McDonald’s.  Manages operations in North & East India

7. Currently over 300 restaurants in India Distribution Channels ◦ Cold Chain Convenience:  McDelivery  Kiosks  Drive Thru  Extended Hours

8.  Product Adaption vs. Product Invention  30% original 70% local menu.  Non-beef and Non-pork products  Sauces  Local spices & chilies  Fries are made from locally sourced potatoes

9. Chicken Maharaja MacBig Mac ChickenMaharajaMac.jpgBigMac.jpg

10. MenuIndia.jpg

11. Price Setting  Foreign prices lower than domestic prices  Charge what consumers would bear

12.  India ◦ 115 rs ($2.13)  U.S. ◦ $5.29 Mchicken.jpg

13. U.S.India  Commercials are more serious  Ads tailored to more specific target markets  Commercials are family oriented and humorous  Target: ◦ Children ◦ Teenagers ◦ Price-sensitive middle- class individuals “I’m lovin’ it” – Single Global Message for All Markets

14.  http://youtu.be/ErnTTK7zOeU http://youtu.be/ErnTTK7zOeU

16. McDonalds Official Global Website. (2013). Retrieved from: http://www.aboutmcdonalds.com/mcd.html http://www.aboutmcdonalds.com/mcd.html McDonalds. (2013). Value Menu. Retrieved from: http://www.mcdonalds.com.mt/mcdonalds/content.aspx?id= 44883 http://www.mcdonalds.com.mt/mcdonalds/content.aspx?id= 44883 McDonald’s India. (2013). Retrieved from McDonald’s India Website: http://www.mcdonaldsindia.com/http://www.mcdonaldsindia.com/ Dash, K., (2005). McDonald’s in India. Thunderbird: The Garvin School of International Management. Retrieved from: http://www.csumba.org/mba602/McDonald's%20in%20India. pdf http://www.csumba.org/mba602/McDonald's%20in%20India. pdf