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Forecasting MD707 Operations Management Professor Joy Field
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Components of the Forecast 2
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Forecasting using Judgment Methods Sales force estimates Executive opinion Market research Delphi method 3
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Forecasting using Time Series Methods Naïve forecasts Moving averages Weighted moving averages Exponential smoothing Trend-adjusted exponential smoothing Multiplicative seasonal method 4
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Moving Average Method Use a 3-month moving average, what is the forecast for month 5? If the actual demand for month 5 is 805 customers, what is the forecast for month 6? 5 MonthCustomers 1 800 2 740 3 810 4 790
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Comparison of Three-Week and Six-Week Moving Average Forecasts 6
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Weighted Moving Average Method Let Calculate the forecast for Month 5. If the actual number of customers in month 5 is 805, what is the forecast for month 6? 7 MonthCustomers 1 800 2 740 3 810 4 790
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Exponential Smoothing Suppose What is the forecast for Month 5? If the actual number of customers in month 5 is 805, what is the forecast for month 6? 8 MonthCustomers 1 800 2 740 3 810 4 790
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Trend-Adjusted Exponential Smoothing Using months 1-4, an initial estimate of the trend for Month 5 is 2 [(4-2+4)/3 = 2]. The starting forecast for month 5 is 54+2 = 56. Using and forecast the number of customers in month 6. 9 Month Customers 1 48 2 52 3 50 4 54 5 55
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Trend-Adjusted Exponential Smoothing (cont.) If the actual number of customers in month 6 is 58, what is the forecast for month 7? 10
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Multiplicative Seasonal Method Procedure Calculate the trend line based on the available data using regression. Calculate the centered moving average, with the number of periods equal to the number of seasons. Calculate the seasonal relative for a period by dividing the actual demand for the period by the corresponding centered moving average. Calculate the overall estimated seasonal relative by averaging the seasonal relatives from the same periods over the cycle. Calculate the trend values for each of the periods to be forecast based on the trend line determined in Step 1. To get a forecast for a given period in a future cycle, multiply the seasonal factor by the trend values. 11
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Multiplicative Seasonal Method Example QuarterDemandCMA (4 seasons)MA (2 periods) Seasonal Relatives Normalized S.R. Year 1, Q1 100 Year 1, Q2 400 250 Year 1, Q3 300261.51.151.16 273 Year 1, Q4 2002740.730.75 275 Year 2, Q1 192285.50.670.69 296 Year 2, Q2 4082981.371.40 300 Year 2, Q3 384 Total3.924 Year 2, Q4 216 Year 3, Q1331(trend value*)227(forecast) Year 3, Q2344(trend value*)480(forecast) Year 3, Q3356(trend value*)417(forecast) Year 3, Q4369(trend value*)275(forecast) 12 * Using regression, the trend line is 218.6 + 12.48t.
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Linear Regression where y = dependent (predicted) variable x = independent (predictor) variable a = y-intercept of the line (i.e., value of y when x = 0) b = slope of the line 13 y = a + bx
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Linear Regression Line Relative to Actual Data 14
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Regression Analysis Example Week x (Price) y (Appetizers) 1$2.70760 23.50510 32.00980 44.20250 53.10320 64.05480 15 An analyst for a chain of seafood restaurants is interested in forecasting the number of crab cake appetizers sold each week. He believes that the number sold has a linear relationship to the price and uses linear regression to determine if this is the case.
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Regression Analysis Example (cont.) Regression Statistics Multiple R0.843 R-Square0.711 Adjusted R-Square0.639 Standard Error165.257 Observations6 ANOVA dfSSMSFSignificance F Regression1269160 9.8560.035 Residual410923927309 Total5378400 CoefficientsStandard Errort StatP-value Intercept1454.6295.94.920.008 Price ($)-277.688.4-3.190.035 16
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Least Squares Regression Line Appetizer Example 17
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Interpretation of the Regression Intercept 18
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Another Regression Analysis Example HoursScore 3.090 2.195 5.865 3.880 4.295 3.260 5.385 4.670 19 A professor is interested in determining whether average study hours per week is a good predictor of test scores. The results of her study are: A student says: "Professor, what can I do to get a B or better on the next test. The professor asks, "On average, how many hours do you spend studying for this course per week?" The student responds, "About 2 hours." Use linear regression to forecast the student's test score.
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Another Regression Analysis Example (cont.) 20 Regression Statistics Multiple R0.391 R-Square0.153 Adjusted R-Square0.0121 Standard Error13.544 Observations8 ANOVA dfSSMSFSignificance F Regression1199.2 1.090.3375 Residual61100.8183.5 Total71300 CoefficientsStandard Errort StatP-value Intercept97.317.35.60.0013 Study hours-4.34.20.3375
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Forecast Error Measures Bias Average error Variability Mean squared error (MSE) Standard deviation (s) Mean absolute error (MAD) Mean percent absolute error (MAPE) Relative bias Tracking signal (TS) 21
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Summarizing Forecast Accuracy PeriodActual (A)Forecast (F)Error (E=A-F)Abs ErrorError Sq [(Abs E)/A] x 100 11139518 32415.93 2858055255.88 396103-77497.29 486119-3333108938.37 512111744163.31 6100125-252562525.00 71426775 562552.82 89296-44164.35 972116-4444193661.11 Total-112159705214.06 MAD =23.9 MSE =1213.1 s =34.8 MAPE =23.8% 22
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Tracking and Analyzing Forecast Errors PeriodActual (A)Forecast (F)Error (E=A-F)Assessing bias: 10102130-28Cumulative forecast error (periods 1-9) =-11 111071025MAD (periods 1-9) =23.9 121128923Tracking signal (periods 1-9) =-0.46 131189721 1489115-26Cumulative forecast error (periods 1-18) =-7 151428260MAD (periods 1-18) =26.28 16100130-30Tracking signal (periods 1-18) =-0.27 1794137-43 181118922Assessing error variability/size: Total4 Standard deviation (periods 1-9) = 2s control limits for errors: 0 +/- 2(34.8) = 34.8 0 +/- 69.6 23 2s Control Chart for Errors UCL = 69.6 LCL = -69.6
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Forecast Performance of Various Forecasting Methods for a Medical Clinic Method Cumulative Sum of Forecast Errors (CFE – bias) Mean Absolute Deviation (MAD - variability) Simple moving average Three-week (n = 3)23.117.1 Six-week (n = 6)69.815.5 3-period weighted moving average w = 0.70, 0.20, 0.1014.018.4 Exponential smoothing = 0.165.614.8 = 0.241.015.3 24
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