1. Managing Digital Projects Day 3

2. Warm-up Exercise

3. How Did it Go? Thoughts and experiences after first two days?

5. What is a computer?

7. What is a program? A set of instructions that you give to a computer.

9. Computers Speak 01001000 11100011 00101010

10. Computers Speak 01001000 11100011 00101010

11. Humans Speak “Say Hello”

12. Human language class HelloWorld { public static void main (String args[]) { System.out.println(“Hello World”); } “Say Hello.” Computer Language Machine Instructions 01110101,10110111

13. Human language Computer Language Machine Instructions Compiler Editor/IDE

16. Why is it so hard? Invisible Unforgiving Alien Tractable

17. Learning about programming "I've been the MD of two or three technology companies and I thought I understood what software was all about. I thought I knew all about technology. Then, just recently I started writing some macros in Excel, and then I got into VBA - and I thought - how hard could this be? And then after a couple of weeks it was like wow! Some things you think are easy are really hard - they take you days and other things, once you've got the hang of it, they're really easy. But when I'm doing this stuff - you'd better not talk to me, I can't be answering my phone or reading email of any of that stuff, when I'm writing code I've got to CONCENTRATE. "And then suddenly it struck me - all these things programmers had been saying to me all these years..."

18. Basics of a Programming Language Assignment –a = 4; Loops –while (a > 4) { b = b + 1;} Conditionals –if (a > 10) { b = 0;} Input Output –System.out.print(“Hello”); Sub-routines –printTimesTable(12)

19. Programming Exercise

21. Possible solution X = 1 Y = 12 WHILE X <= 12 TOTAL = X * Y PRINT X PRINT “ TIMES “ PRINT Y PRINT “ EQUALS ” PRINT TOTAL PRINTLN X = X + 1 END WHILE

22. Programming Exercise 1 TIMES 12 EQUALS 12 2 TIMES 12 EQUALS 24 3 TIMES 12 EQUALS 36 4 TIMES 12 EQUALS 48 5 TIMES 12 EQUALS 60 6 TIMES 12 EQUALS 72 7 TIMES 12 EQUALS 84 8 TIMES 12 EQUALS 96 9 TIMES 12 EQUALS 108 10 TIMES 12 EQUALS 120 11 TIMES 12 EQUALS 132 12 TIMES 12 EQUALS 144

23. Break

24. What is the web?

27. Server demon Get Document Request Serve document

32. HTML Hypertext Mark-up Language

33. HTTP Hypertext Transfer Protocol

34. Server demon Server demon Server demon Server demon Server demon

35. Server demon

38. What’s wrong with the phone? Hierarchical Secret! Specialised

39. What’s great about the internet? Not hierarchical (packet switching) Public (how it works available in RFC’s) Generalised (doesn’t worry what’s in the packets)

40. c:\> tracert www.google.com Tracing route to www.l.google.com [209.85.229.103] over a maximum of 30 hops: 1 1 ms 2 ms 1 ms www.routerlogin.com [192.168.0.1] 2 28 ms 27 ms 27 ms galileo-sub-lb.zen.net.uk [62.3.82.19] 3 27 ms 28 ms 27 ms lotze-ae0-140.hq.zen.net.uk [62.3.80.141] 4 27 ms 29 ms 28 ms nietzsche-ae2-0.ls.zen.net.uk [62.3.80.70] 5 68 ms 27 ms 28 ms nozick-ge-3-1-0-0.ls.zen.net.uk [62.3.80.74] 6 38 ms 85 ms 38 ms lorenz-ge-3-0-0-0.te.zen.net.uk [62.3.80.78] 7 37 ms 35 ms 36 ms 195.66.226.125 8 37 ms 37 ms 43 ms 209.85.255.175 9 45 ms 43 ms 43 ms 66.249.95.170 10 42 ms 43 ms 51 ms 72.14.236.191 11 51 ms 54 ms 45 ms 209.85.243.81 12 45 ms 43 ms 45 ms ww-in-f103.google.com [209.85.229.103] Trace complete.

43. Anatomy of a Web Page

44. Look at the HTML for http://www.agile-lab.co.uk in the handout - identify what each bit does?

45. Break

46. SEO Search Engine Optimisation

47. PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important". SEO - Page Rank

49. Examples of Google Page Rank http:news.bbc.co.uk - 9/10 http://en.wikipedia.org/ - 9/10 http://www.telegraph.co.uk/ - 8/10 http://www.agile-lab.co.uk/ - 4/10

50. Keywording What will be people be searching for when they come to your page? Use a keywording tool to figure out what keywords to use (e.g https://adwords.google.co.uk/select/Keywor dToolExternal)

52. Making your HTML search- engine and Keyword Friendly Meaningful and Unique Titles – A book about Boats Meaningful Headers – A Book about Boats - chapter 1 Alt-text for images – Meaningful and appropriate link text – Our exciting section about sea sailing Meaningful domain names and deep-linking –http://www.bookaboutboats.com/chapter3/oars-and-rowlocks

54. Analytics http://www.google.com/analytics

56. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-3476939-1"); pageTracker._initData(); pageTracker._trackPageview();

60. Analytics/SEO Exercise

61. Thrills and Swoon Online Thrills and Swoon have been publishing romance novels since 1928, they sell 2 million books a year. T&S were recently purchased by the multimedia giant Big Corp, Big Corp feel that there is a market for selling T&S books as downloads on line. They are especially interested in publishing T&S's back catalogue and are also interested to use T&S's experience in this market to inform similar attempts to provide on line access to other Big Corp titles. If people type “Romance Novel” into a Google, the T&S site should be in the top 5 results returned – ideally, in the top 1!

62. Work out an SEO strategy for Thrills and Swoon. What kind of text should be in the pages of the Thrills and Swoon site? What should the directories be called? What other things should go into the HTML of the pages to improve the site’s search engine performance? Which other sites would it be good to have links from? Which domain names would it be good to own? How can Thrills and Swoon improve their page ranking? What other things could Thrills and Swoon do to drive traffic to their website? (clue: blogs, Social Media). How could you track the progress of your SEO attempts?

63. Break

64. Projects? Or Products?

66. Revolutions create a curious inversion of perception. In ordinary times, people who do no more than describe the world around them are seen as pragmatists, while those who imagine fabulous alternative futures are viewed as radicals. The last couple of decades haven’t been ordinary, however. Inside the papers, the pragmatists were the ones simply looking out the window and noticing that the real world was increasingly resembling the unthinkable scenario. These people were treated as if they were barking mad. - Clay Shirky (Blog Post) Newspapers and Thinking the Unthinkable

67. Denial: "I feel fine."; "This can't be happening, not to me." Anger: "Why me? It's not fair!"; "How can this happen to me?"; "Who is to blame?" Bargaining: "Just let me live to see my children graduate."; "I'll do anything for a few more years."; "I will give my life savings if..." Depression: "I'm so sad, why bother with anything?"; "I'm going to die... What's the point?"; "I miss my loved one, why go on?" Acceptance: "It's going to be okay."; "I can't fight it, I may as well prepare for it.” - Elisabeth Kübler-Ross “On Death an Dying”

68. 5 Stages of Dealing with Radical Change - Exercise

69. Web 2.0

74. Smart companies try to commoditize their products' complements. - Joel Spolsky (from the Blog Joel on Software)