1. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI North American Chapter Roundtable Discussion

2. Chapter Representatives North American Gathering 2010 Atlanta Michigan (Abir, Manal, Karam) New York (Roland) Ohio Valley (Hala) Toronto (Rana, Wahbi) Greater Washington DC (Firas) On the phone: – Montreal (Walid, Bassam) – Philadelphia (Nasri) – Southern California (Charles) – Toronto (Tareq)

3. Knowing your constituency Know only the “regulars”? What percentage of your area’s alumni are they? How well does your constituency know you? How do you raise the chapter’s profile in your community? – Links with other higher ed institutions, non-profits, businesses

4. Reaching out to your community Do you have a communication strategy in place? If so, what is it? Frequency? Do you keep track of how effective your strategy is? (Example: number of responses to an email blast or phonathon)

5. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI Reaching out to your community From the 2009 annual chapter report 100% of chapters use E-MAIL 80% of chapters use the PHONE 66% of chapters send EVENT ANNOUNCEMENTS 66% of chapters post on their own WEBSITES or CHAPTER PAGES 33% of chapters use FACEBOOK 33% of chapters send MAILINGS 13% of chapters have a NEWSLETTER

6. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI Reaching out to your community (cont.’d) LINKEDIN EVITE CONTACTING LOCAL MEDIA FLYERS CONTACTING PROFESSIONAL ASSOCIATIONS WORD OF MOUTH

7. Expanding your alumni network What would attract more alumni to be engaged in the chapter? – Business networking – Social networking – Exclusive benefits – Others?

8. Running a chapter Being part of the chapter leadership – Time constraints – Organizational issues: getting things done – TEAMWORK! – Reaching out to the community for help with events – Managing Resources – -Quality events without breaking the bank. IDEAS?

9. November 2010WAAAUB North American Regional GatheringAnn Arbor, MI Your suggestions how AUB/WAAAUB can help Information from the 2009 annual chapter report Hiring a call center to update database Expanding means of collecting data Helping to locate potential alumni to join a chapter Helping with outreach to new members Helping to come up with event ideas Providing branded gifts Assistance securing speakers OTHERS?

10. Communication with WAAAUB leadership Existing communications – Emails to Council members (meaning Chapter Presidents); Shared with committee or alumni community? How do we develop better channels of communication from the chapters to the leadership? – Chapter annual report to Chapters Committee enough? – Other means? What do you want to hear from the WAAAUB leadership? – Updates of yearly strategies/reports? – Specific ideas for mandates in North America?

11. Communication with WAAAUB leadership Board of Directors Standing Committees Council including alumni Chapters presidents Alumni at Large Always Sometimes Rarely never

12. North American Regional Meeting 2010: Message to WAAAUB Chapters Committee Your conclusions