1. Starcom Australia Credentials 2003

2. Starcom Australia Media ‘powerhouse’ - billing $1,221m+ annually –recent acquisition of two major media ‘independents’ Unrivalled ‘clout’ and resources to deliver: –best rate deals –best people –best research Only true national media agency in Australia –local market knowledge underpinned by national negotiating clout

3. Voted Media Agency of the Year Ad Age Global Editor, Conor Dignam is quoted as saying: “This year for the first time we’ve picked a Global Media Network of The Year. It’s a long overdue recognition of media’s crucial role in today’s marketing mix. Starcom picks up this inaugural award after a storming debut year, which saw it pick up $5.7b in new business but, more importantly establish itself as a brand recognised for it’s strength in strategic media planning.” Global Success

4. 2000 $2.129b $1.625b $1.013b $0.79b Equmedia MIMO Zenith Omnicom Universal Carat $0.32b $0.25b $500m $1,000m $1,500m $2,000m B&T, 14 February 2003 Local Strength - Stacom’s negotiating group, Equmedia is the largest in Australia

5. Top Media Agencies Source: AdNews, 14 February 2003

6. Clients we work with

8. Focus away from ‘cheap spots on the Box’ Approach all Client planning from a strategic viewpoint Probe Consumer Insights Understand who our target is / what they do - beyond media habits - and how best to communicate with them in most effective and efficient manner. Our Media Approach

9. Compelling Connections Working Philosophy Innovative Insightful Communication Solutions = Cut through Impact

10. Staff empowerment  Training  Best practice process  Knowledge and insights  Relevant tools and data bases  Leading edge systems Compelling connections via :

11. Research resources What’s in our tool box ?

12. Access to an unrivalled research portfolio Syndicated Proprietary Local, national, global

13. Starplanner Tools and Databases Client Extranet programme Local Starsource info index Starcom International intranet info centre Market Update Presentations /Eye on Australia On-line databases - Profound, Invue, WARC Roy Morgan Asteroid Single Source database ACNielsen Panorama single source database Brand and category analysis tool Econometric analysis of categories Competitive advertising database Kidscope research monitor Teenscope research monitor Life Imprint Familiarization Exercise Creative Toolbox Innovest IP Tracker Starcom Idea Gen Procedure Contact Point Evaluation matrix Apollo Effective Reach & Frequency Media Pathways Supermidas and TARDIS Copy Lifecycle Analysis Prodigy planning / buying system BAT flighting optimiser Geo Profile market prioritiser Nielsen Media Advisor / Radio scope TV and Radio Audience Analysis tool Print Evaluator matrix Outdoor evaluator matrix Web Ratings System MediaWise planning and buying system LIFE CONTACT MEDIA PATHWAYS GEOprofile TOOLBOX Innovest IP TRACKER

14. Using the Tools in the Star Planning Process Identify relevant tools specific to planning requirements Not all campaigns require same analysis Discipline remains the same

15. Background S trategic T actical I nvestment Category Analysis Media Market Market Overview Idea Generation Strategy / The Brief Consumer Understanding Plan Options Activity Levels Contact Evaluation Performance monitoring Negotiation / Implemen- tation Post Evaluation TheBrand

16. Understanding the relationship between the Consumer and their medium of choice Media Pathways© “beyond media contact”

17. We know that different targets have different media behaviour Traditionally, media research has stopped at Contact or Reach... Pathways drills further…………..

18. Pathways Optimises Media Effectiveness Time Reach Communicate with max. no of target group Cut-through High impact environments important up front Awareness Cut-through must translate to awareness within category Reaction Call to action when it counts most!

19. Summary Of Starcom Benefits Experienced People Intellectual Input Service Levels “Insights” Consumer Understanding Market savvy Best “Deals” EQU Base Advantage Tailored discounts/value add Research Resources Accountability