7. Reservation changes, Deals, Back-office Travel/Hospitality/Airlines SMS replacement, Deals, Back-office Banking/Insurance Orders, Product UX, Back-office Discrete manufacturing/Auto Prescriptions, Appointments, LOB (maintenance) Healthcare Breaking news News/Media Offers, Orders, Back-office Retail

8. Platform Notification Service App back-end

10. APNs WNS Notification Hub App back-end iOS app Windows app MPNSGCMADM

12. 10s 3+<2 100s 3+ 150+

17. Notification Hub App back-end Tag:”Beatles”Tag:”Wailers” Tag:”Beatles”

22. Social “All my group except me” group:id && !user:id Events Touchdown event is send to everybody following either team Followteam:A || Followteam:B || followplayer:1 || followplayer:2 … Hours Send notifications at specific times. E.g. Tag with timezone, @12pm in Seattle send: timezone:PST && follows:thaifood Versions & platforms Send a reminder to update to your first Android app version: version:1.0 && platform:Android

25. Notification Hub App back-end {id} upsert({id}, channel, tags) createId()

26. Notification Hub App back-end getByTag(userid) update(tags)

30. Notification Hub App back-end $(message) { aps: { alert: “$(message)” } { message: “Hello!” } Hello!

31. Notification Hub App back-end $(news_en) { aps: { alert: “$(news_it)” } { news_en: “Hello!”, news_it: “Ciao!” } Hello! Ciao!

33. App back-end Notification Hub Download new song Push to sync Add new song

34. App back-end Notification Hub Download media/msg Push to sync (no sensitive info)

36. App back-end Notification Hub Loc:SF && Food Report push usage Update tags Loc:SF && Food && !tapped CRM/DMP system