1. Email Marketing Best Practices for On-Line Retail

6. Base Camp Advanced Base Camp Summit

7. Base Camp Benchmarks List Growth Calendar Deliverability

8. Open / Click Benchmarks

9. Revenue Benchmarks

12. 10X increase in subscribers via modal pop-up

15. Deliverability

17. Deliverability Pitfalls Subscriber complaints Mailing to invalid addresses Mailing to full mailboxes Sending emails to unengaged subscribers

19. Get Out of Gmail-Jail Remove all Gmail bounces

20. Get Out of Gmail-Jail Remove all Gmail bounces

21. Get Out of Gmail-Jail Remove all Gmail bounces Suppress non-openers from Gmail campaigns Deploy drip campaign to increase engagement

22. Subject Line: We're in trouble and need your help!

23. Subject Line: Attention Gmail User: Please Help!

24. Advanced Camp Social Proof Cart Abandonment Post Purchase Loyalty

25. Social Proof

26. Cart Abandonment Campaigns

27. Social Proof Top Review merchandised within trigger email

28. Large Cart Alert Trigger Send a trigger email to CSR regarding large abandoned baskets Recommended Products Adaptive re-use of a fixed asset from website

29. Post Purchase Loyalty 15 days Post Purchase – Thanks Coupon One Time Coupon Reduces misuse, increases attribution tracking

30. Recommended Products Auto-rendered via merchant’s recommendations provider Most Popular Auto-rendered via merchant’s recommendations provider

31. Summit Gender Segmentation Physical Store / On-Line Discount Ladder Win-back

37. Discount Ladder Premise Based on “days since last purchase” – what is the lowest discount needed to get a repeat purchaser to purchase again.

38. Discount Ladder Test 713- 1028 Days 713- 1028 Days 1029+ Days 1029+ Days 0 – 30 Days 0 – 30 Days 31 – 60 Days 31 – 60 Days 91 –120 Days 91 –120 Days 151 – 180 Days 151 – 180 Days 357 – 712 Days 357 – 712 Days 61 – 90 Days 61 – 90 Days No Purchase 121 – 150 Days 121 – 150 Days 181 – 356 Days 181 – 356 Days 11 Cohorts based on “days since last purchase”

39. Discount Ladder Test Free Shipping 10% Off 15% Off 20% Off

40. 0 – 30 Days 31 – 60 Days 91 –120 Days 151 – 180 Days 357 – 712 Days 1029+ Days 61 – 90 Days

41. Peak Performance Batch & Blast –No less than once per week Automated Trigger Campaigns –Welcome Series –Cart Abandonment –Post Purchase Review Request –Post Purchase Loyalty –Post Purchase Win-back