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Applications of Anti-Dust Mite Tyvek in China.

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Presentation on theme: "Applications of Anti-Dust Mite Tyvek in China."— Presentation transcript:

1 Applications of Anti-Dust Mite Tyvek in China

2 Business History ADM business started from 2003
Started with mattress inner cover in 2003 Expanded to various products pillow cover, finished pillow product baby sleeping product cover adult sleeping product cover mattress inner component foam rubber (memory-foam) pillow cover ADM pad ….

3 Tyvek®ADM

4 What is Tyvek®ADM? TyvekADM is the trade mark for nonwoven products of Du Pont; TyvekADM is produced by HDPE fabric which is composed by millions of thin and continuous fabric. TyvekADM is strong and durable, has the character of obdurability and anti-avulsion.

5 What Are Dust Mites ? Dust mites belong to the genus Dermatophagoides and are in the same Arachnid family as the spider. They are so small they can not be seen with the naked eye. They are oval shaped, cream colored, eight legged creatures with sticky pads on the ends of their feet making it easy for them to burrow deep in carpet fibers and furniture. Only the dead mite particles are able to be vacuumed effectively. They survive from eating human shed skin, finger nails, hair, pollen, fungi, bacteria and animal dander. They absorb moisture from the air and their environment. Their development and food consumption increase if the humidity is between percent and with temperatures between degrees. If the humidity is below 40 percent dust mites can not survive.

6 What Are Dust Mites ? The dust mite population increases very rapidly. Each egg-laying female can increase the population by 25 to 30 mites every three weeks. Also each mite produces between 10 and 20 waste pellets each day. The life span of a mite is only two to three months, however. In the United States, even though dust mite populations peak in July and August, their allergen levels stay high throughout the winter. The dust mites themselves are not allergenic, but the proteins they produce are. It is the protein DER p1 in the fecal products and disintegrating body parts that cause the most problem.

7 House Dust Mite People with mite allergy are not allergic to the mites themselves, but to their droppings. House dust mite excreta seems to be highly allergenic. The bedroom is the perfect haven for dust mites. They live in pillows, mattresses, bed springs, blankets, and comforters. Two million of these creatures live in the average bed. The body warmth of a human, plus the shed skin flakes are conducive for dust mite growth and survival. House dust mites eat the dust which comes from our skin all the time. They leave droppings everywhere they go. Their droppings contain left-over enzymes which the mites use to digest the skin dust. It is these enzymes which are the most important part of mite dust in causing asthma and other allergic diseases. In fact, house dust mites and their droppings are the most important cause of asthma worldwide.

8 Mites in our life

9 Why use Tyvek®ADM? The surface of material is smooth, doesn’t stick particle, easy to clean, effective to prevent dust, scurf, bacteria from passing. Preventing humidity, water-proof. Good ventilately, sweat can be expelled from body quickly. Not easy to distort, soft and smooth, dexterous and tenacity, the cloth side has no thrum when cutted out. The component of TyvekADM is pure, 100% HDPE, has no impurity, health and environment-protective.

10 Good ventilative (Film laminated nonwovens) (Tyvek ADM)

11 Tenacity (Tyvek ADM ) (Film laminated nonwovens)

12 Tyvek ADM Water resistance (Hydrostatic Head) : 1200~1300mm
Breathability : 5000 g/sqm/24hrs (CaCl2 method) Tyvek®ADM Common Textile Fibre

13 Who are the customers of the finished products?
Health, well-being, and comfort oriented Respiratory and skin trouble 80+% of customers is ladies and housewives Age : late 20’s (15%), 30’s (60%), early 40’s (20%), and others(5%) Residence : Big cities and suburb (80%) Family buyer Military (Sleeping Bags) Hospitals Hotels Railway System

14 Distributing Channels
Owner brand store Wholesalers, Distributors Online shopping mall, Direct mailing Department store, Discount stores Shopping cable TV Giveaway to customers Gift to employees

15 Product Offering: Bed cover & pillow cover

16 Product Offering - Finished pillow with anti-bacteria fiber cover


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