1. The need for Management information in the design of Sustainable development Brian Masson Projects Manager Centre for Transport Research University of Aberdeen

2. The decision process – why do we do things? No matter where we are our life is decided by decision makers How, what, where and when and more importantly who makes those decisions? Historically social structures have been the key influence. Local politics, businesses would represent the supposed needs of communities

3. Who would benefit for data management initiatives? Communities – real issues addressed, assist in reduction of duplication of effort and unnecessary waste NGOs – assess in maximising investment to get biggest bang for buck Governments assist policy and investment decision making by adopting partnership working Companies – identify skills, resources and investment opportunities Health – identify issues, causes and solutions

4. Trust – the key? Sharing in theory would make the world a better place. Sharing your communities information may seem like a sensible approach to Western Societies. Can it work in areas where wars and local disputes go back centuries? There has to be carrot and stick approach. Everyone is part of the problem and also part of the solution

5. Summary To implement innovative ideas is not easy. Everyone must be prepared to change the way things are done, working in partnership. We all have to give a little so everyone can gain a lot.

6. Contact Details Brian Masson Projects Manager, Centre for Transport Research University of Aberdeen Phone/fax +44 (0)1241 855300 + 44 (0)7957 645202 brian.masson@abdn.ac.ukbrian.masson@abdn.ac.uk, www.abdn.ac.uk/ctrwww.abdn.ac.uk/ctrwww.icma-mobilife.eu www.famsweb.comwww.flexibletransport.org www.mascaraproject.comwww.wisetrip-eu.org www.bhls.eu