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06/06/2007 All Rights Reserved 1 AGPS SIM SOLUTION FOR EMERGENCY CALL POSITIONING Velipekka Kuoppala Vice President Sales and Marketing

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Presentation on theme: "06/06/2007 All Rights Reserved 1 AGPS SIM SOLUTION FOR EMERGENCY CALL POSITIONING Velipekka Kuoppala Vice President Sales and Marketing"— Presentation transcript:

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2 06/06/2007 All Rights Reserved 1 AGPS SIM SOLUTION FOR EMERGENCY CALL POSITIONING Velipekka Kuoppala Vice President Sales and Marketing velipekka.kuoppala@blueskypositioning.com +33 (0)660 56 95 21 COST-EFFICIENT ACCURATE

3 06/06/2007 All Rights Reserved 2 The Company Founded in April 2005 in UK, (registered number 05436781) Privately owned R&D unit in Sophia Antipolis, France Developer of Assisted-GPS module designed for SIM Cards 5 Patents pending Co-operating with leading SIM Card manufacturers – suppliers for all mobile network operators in EU

4 06/06/2007 All Rights Reserved 3 Location Based Services Most needed and wanted 1.Mobile Emergency Call Location (E-112 & E-911) 2.Navigation, Tracking, Routing, Find Friends, Games,… LBS was a candidate for ‘next killer application’ –Numerous LBS applications launched and many killed –Cell-ID based location is quick but not accurate enough –Revenues less than expected Where is Emergency Call location today? –Still based mainly on Cell-ID –Handheld satellite navigation is booming –First top-end GPS navigation phones launched –Cost and privacy concerns

5 06/06/2007 All Rights Reserved 4 Positioning Technologies in Nutshell Network based using Cell ID, E-OTD, U-TDOA,… –Cell ID works with legacy handsets –E-OTD & U-TDOA new phone and/or network software –Accuracy in cities at best 100m, rural areas 1km+ Handset based using Satellite Positioning –GPS / AGPS phones are very rare (except CDMA in US) –Accuracy 5-35m anywhere –AGPS also in ‘light indoors’ Network and handset based methods are complementary, not competing!

6 06/06/2007 All Rights Reserved 5 What is Assisted-GPS? Assistance data: -GPS Time -Visible satellites -Ephemeris data -Almanac data Normal GPS - Outdoor 45 - 120sec. - Indoor N/A Assisted GPS - Outdoor 1 - 5 s. - Indoor 10 - 30 s. Network Reference AGPS Server GPS satellites Time To First Fix

7 06/06/2007 All Rights Reserved 6 Still no mass-market solution for accurate emergency call location! What is the problem?

8 06/06/2007 All Rights Reserved 7 Current problem is poor accuracy 300m typical accuracy in a city 100m at best Network Positioning Satellite Positioning 50m in bad conditions 5m at best

9 06/06/2007 All Rights Reserved 8 GPS phones are expensive and rare

10 06/06/2007 All Rights Reserved 9 What is the solution? New GPS phones to everyone?

11 06/06/2007 All Rights Reserved 10 The Solution is BlueSky Positioning AGPS-SIM * AGPS receiver and antenna in standard SIM card Works with legacy phones without any modifications Cost-efficient E-112 solution enabling rapid roll-out Supports ‘Push’ and ‘Pull’ modes Positioning fix within 1 – 30 seconds Privacy protection and access control by SIM GALILEO enabled * Patents pending

12 06/06/2007 All Rights Reserved 11 Amazing Fact: SIM sales beats phone market by PhonesSIM CardsDifference Sold units in 2006943 m 2 1,900 m 3 +101 % New subscribers- 361 m Replacement= 582 m= 1,539 m+164 % Replacement %28 %81 %+164 % Sources: 1, 2 Informa 3 Simalliance 2006: Total 2,07 billion 1 GSM subscribers with growth of 361 million 101 %

13 06/06/2007 All Rights Reserved 12 AGPS Phone penetration will grow slowly through natural replacement cycle

14 06/06/2007 All Rights Reserved 13 SIM Card Business Model BlueSky Positioning Design and manufacturing of AGPS-SIM modules BlueSky Positioning Design and manufacturing of AGPS-SIM modules Network Operators Card Distribution, Application Support Network Operators Card Distribution, Application Support SIM Card Vendors Assembly, personalisation and sales of SIM cards SIM Card Vendors Assembly, personalisation and sales of SIM cards EU Citizens SIM Card Vendors Assembly, personalisation and sales of AGPS-SIM cards SIM Card Vendors Assembly, personalisation and sales of AGPS-SIM cards

15 06/06/2007 All Rights Reserved 14 The AGPS SIM can send the location information automatically (‘push’) when a user is calling 112. The emergency services can request (‘pull’) the location of a phone using a secure method even without a call occurring (someone in trouble or missing). AGPS SIM can locate the mobile phone with the same accuracy as GPS, approximately 2-10 m outdoors and 10-40 m indoors regardless of whether the phone is in built-up or rural area. The AGPS SIM is emergency call location. designed for AGPS-SIM Features Public Safety Answering Point

16 06/06/2007 All Rights Reserved 15 AGPS-SIM Benefits Public Safety Answering Point Inexpensive, minimal investments in infrastructure Effective and efficent use of resources due to accurate and rapid location fix Enhanced location information, like altitude and speed, enable better judgement of the actual place of the incident The privacy of this location information is protected using SIM cards strong security mechanism, preventing unauthorised access.

17 06/06/2007 All Rights Reserved 16 AGPS-SIM is the most cost-efficient way to provide accurate positioning Low price High price Good accuracy AGPS-SIM GPS Bluetooth & AGPS phones Network Positioning Network Positioning Poor accuracy

18 06/06/2007 All Rights Reserved 17 Product launch timeline ‘Proof of Concept’ Pilot version Release version 4Q06 2Q07 1Q08 √ √ 3Q07

19 06/06/2007 All Rights Reserved 18 How this solution should be in order to be perfect for your organisation?

20 06/06/2007 All Rights Reserved 19 Thank you! www.BlueSkyPositioning.com


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