1. May 21st, 2003http://www.mobilefreedom.com1 Mobile Freedom introduces “M-SOSP” Integrated WLAN & GPRS Network Operator Mobile Freedom

2. May 21st, 2003http://www.mobilefreedom.com2 Our Mission To be number one integrated network and services provider for customers and businesses. Mobile Freedom

3. May 21st, 2003http://www.mobilefreedom.com3 Project Management CEO, Mobile Freedom AB Aniruddha Kulkarni The team members Mobile Freedom

4. May 21st, 2003http://www.mobilefreedom.com4 Network Development CTO, Mobile Freedom AB Shadi Kurmash Mobile Freedom

5. May 21st, 2003http://www.mobilefreedom.com5 Service Development VP Marketing, Mobile Freedom AB Vaishali Kamble Mobile Freedom

6. May 21st, 2003http://www.mobilefreedom.com6 Video Production Manager Marketing & Sales, Mobile Freedom AB Prakash Sainani Mobile Freedom

7. May 21st, 2003http://www.mobilefreedom.com7 Website Development Manager Customer Support, Mobile Freedom AB Nitin Panchanathan Mobile Freedom

8. May 21st, 2003http://www.mobilefreedom.com8 Our roots in industry  Axerra Networks  Ericsson  Movious  Swefour Mobile Freedom

9. May 21st, 2003http://www.mobilefreedom.com9 Our roots in academia  KTH Björn PehrsonJohan Montelius Lena RamfeltErik Eliasson Kurt LundgrenPawel Wiatr Ulla Skidén Mobile Freedom

10. May 21st, 2003http://www.mobilefreedom.com10 Agenda  Background  Goals  Our Network  Services  Marketing campaign  Problems faced & Challenges ahead  Q & A Mobile Freedom

11. May 21st, 2003http://www.mobilefreedom.com11 Background  Need to access information at anytime and from anywhere  World is being “connected” more and more  Need to find out better, faster and cheaper ways to “connect”  Need to solve problems like performance and QoS  Need to test new services and new business models Mobile Freedom

12. May 21st, 2003http://www.mobilefreedom.com12 Goals  Create a catalogue of mobile services  Develop and evaluate one of the services on the network  Establish a test bed comprising of WLAN & GSM/GPRS networks with limited range  Explore technical issues related to building mobile networks over shared infrastructure (Ethernet and IP-level)  Make the test bed available as a national resource for R&D and education Mobile Freedom

13. May 21st, 2003http://www.mobilefreedom.com13 GSM/GPRS Architecture BSC BTS GSM RAN A HLR GMSC CS Domain MAP MSC VLR MAP PSTN Internet Gi Gr Gb PS Domain Gn SGSN GGSN SGSN Gn Abis ISDN E1/T1 Mobile Freedom

14. May 21st, 2003http://www.mobilefreedom.com14 IP Traffic  ISDN E1/T1 carries PCM voice in GSM  PCM voice is carried over IP traffic by using Multiservice IP-Concentrators  IP Concentrators emulate the characteristics of circuit- switched connections while utilizing the IP-based infrastructure FR AXN 600 PCM Voice IP traffic Mobile Freedom

15. May 21st, 2003http://www.mobilefreedom.com15 Abis E1/T1 BSC BTS IP Core Network AXN600 TDM over IP network Mobile Freedom GSM RAN

16. May 21st, 2003http://www.mobilefreedom.com16 Mobile Freedom StockhomOpen.Net  An open communication environment in the Greater Stockholm area  IP based switched network  Forms the IP Core network of MSOSP IT-UniversityArrowheadLidnet MSOSP

17. May 21st, 2003http://www.mobilefreedom.com17 Mobile Freedom AXN800 AXN600 Network Integration WLANGSM RAN BSC HLR GMSC MSC VLR CS Domain Access Network SGSNGGSN GPRS nodes Internet PSTN StockholmOpen.Net

18. May 21st, 2003http://www.mobilefreedom.com18 Mobile Freedom Services  Purpose  Creation of mobile services catalogue  Development and evaluation of one of the services on the test bed  Accessibility  WLAN  GPRS

19. May 21st, 2003http://www.mobilefreedom.com19 Mobile Freedom Services – Catalogue  Catalogue creation  Popular services in Sweden, Jordan, India  Internet search and innovative ideas  Field survey  Target StockholmOpen.Net users  Get feedback about popular and most wanted services  Got response from about 50 users

20. May 21st, 2003http://www.mobilefreedom.com20 Mobile Freedom Service selection  Feasibility study  Software, hardware, complexity, usefulness  Promotional services  Discussion with Movious

21. May 21st, 2003http://www.mobilefreedom.com21 Mobile Freedom Survey results Mobile Email promotionalpopular not interestinghigh premium

22. May 21st, 2003http://www.mobilefreedom.com22 Mobile Freedom Mobile Email Service

23. May 21st, 2003http://www.mobilefreedom.com23 Polling MSS Server Polling Notification Mailbox access Mail Server Read/Write Mobile Email Architecture Mobile Freedom Mail client Mail appMail Portlet Mailbox access

24. May 21st, 2003http://www.mobilefreedom.com24 Mobile Freedom Service development  Platform  MSS (Mobile Service Suite)  Technology  Java Portlets

25. May 21st, 2003http://www.mobilefreedom.com25 Mobile Freedom MSS “Recognizing the need to interoperate between the multitude of gateways and services, Movious created the Mobile Service Suite (MSS) which is an innovative multi- channel delivery gateway and a multi-platform management solution for value-added data services for Mobile Network Operators (MNOs), Mobile Virtual Network Operators (MVNOs), Wireless Application Service Providers (WASPs) and the enterprise.”

26. May 21st, 2003http://www.mobilefreedom.com26 MSS Architecture Subscriber Portal MSS Service Center MSS Server Oracle DB SMS-C MSS Developer Zone MMS-C WAP GW Mobile Freedom

27. May 21st, 2003http://www.mobilefreedom.com27 Mobile Freedom MSS Overview  Cost-effective, end-to-end full cycle solution  Development, deployment, service usage analysis, billing  MSS API  Makes development less tedious  MSS development zone  Develop, deploy and preview

28. May 21st, 2003http://www.mobilefreedom.com28 Mobile Freedom Service testing  On MSS  Develop and deploy the service on MSS and test  On test bed  Integrate MSS with the test bed and test the service for a focused group of StockholmOpen.Net users

29. May 21st, 2003http://www.mobilefreedom.com29 Marketing campaign  MSOSP opens the door for innovative mobile services running on both WLAN and GPRS network  MSOSP exploits the benefits of WLAN (high-speed) and GPRS (wide coverage)  MSOSP adopts the neutral operator concept  MSOSP is a dynamic solution for both green-field and ambitious existing operators  MSOSP is a step toward All-IP environment Mobile Freedom

30. May 21st, 2003http://www.mobilefreedom.com30 Marketing campaign  MSOSP Pre-paid cards  MSOSP advertisement poster Mobile Freedom

31. May 21st, 2003http://www.mobilefreedom.com31 Mobile Freedom

32. May 21st, 2003http://www.mobilefreedom.com32 Mobile Freedom

33. May 21st, 2003http://www.mobilefreedom.com33 Problems faced & Challenges ahead  Clear understanding of the goals and commitment to achieve them  Responsibility, delegation and motivation  Set-up working model and learn to manage time (= money)  Bring in best people to form the team  Co-operation ! Mobile Freedom

34. May 21st, 2003http://www.mobilefreedom.com34 Mobile Freedom Free yourself ! Come up with ideas and ask questions! Be ready to explore!

35. May 21st, 2003http://www.mobilefreedom.com35 Contact Us: info@mobilefreedom.com investors@mobilefreedom.com sales@mobilefreedom.com customer-support@mobilefreedom.com jobs@mobilefreedom.com Mobile Freedom

36. May 21st, 2003http://csd.ssvl.kth.se/~csd2003- team8 36 FACTS  MSOSP is a project part of CSD 2003 course  We thank our principals, teaching team and coaches  Simple and clear goal  Establish a test bed of integrated WLAN & GPRS networks  Develop & test services and service development platform  The GSM/GPRS network is not available and there are no alternatives to it  The service was partially completed, mainly due to lack of resources, time & anticipated level of complexity & knowledge

37. May 21st, 2003http://csd.ssvl.kth.se/~csd2003- team8 37 FACTS  Many opportunities to learn and many valuable experiences  Lot of theories, reading, management, communication, presentations, press release (Thank you Ulla !) and Video  Latest technology, hands-on experience, feedback, alternatives… but we missed that all  “Mobile Freedom” frees us from this gloom and helps us to look at the positive side and cheer up!

38. May 21st, 2003http://csd.ssvl.kth.se/~csd2003- team8 38 Welcome to real life !

39. May 21st, 2003http://www.mobilefreedom.com39 Mobile Freedom ?

40. May 21st, 2003http://www.mobilefreedom.com40 Mobile Freedom Thank You!!