1. State workshops Multi-channel Publishing Project

2. Kathleen Mapperson Introduction

3. MCP Project 3 Initial project objectives: output format orientated Investigate five publishing segments Articulate market segment end consumer desires in regards format outputs Purpose: To design new production pathways To respond to customer requirements To facilitate new investment points within 12 and 36 months

4. MCP Project 4 Immediate findings Consumers appeared to be fully satisfied with the current output format choices. The issues of content availability and management emerged as the primary issue The project’s hypothesis was immediately called into question!

5. MCP Project 5 Market segment overview MCPP has identified a highly variable mix of happenings in the market place

6. MCP Project 6 Market segment overview Traditional manufacturing processes Shift towards content management Digital POD process TERTIARY/ TRAINING PROFESSIONAL REFERENCE TRADE NICHE / OUT OF PRINT SECONDARY PRIMARY Tertiary course pack Training markets Mix of photocopying and digital printing Influence of dedicated training publishers Text book publishing Maximising value of content & structuring of University text book retailing sector Scientific / journals Most technologically advanced – Integrated web / print publishing Mass market Influence of the publishing business model but printers using computer to plate Niche publishing Small scale publishers and dedicated POD providers Customising of content Content stored in application software Structured content - XML Small-scale POD publishers Out of print Not well developed In Aust

7. MCP Project 7 Market segment conclusions There are highly complicated interactions happening in all market segments based on: - business to business, business to consumer flows - Dean will report on these issues - the purpose of this workshop is to begin to ask “where to from here for your business”

8. MCP Project 8 Dean Mason Project Update

9. MCP Project 9 MCP Project Update - Summary 1.Changing demand – consumer & business 2.Strategies for growth 3.Skills formation 4.Industry infrastructure issues

10. MCP Project 10 Demand trends overview 1.Information-rich&hungry consumers demanding more timely product and specialised customer service 2.New technologies venting pent-up demand 3.New service provision substituting and supplementing business of old

11. MCP Project 11 Changing demand - consumer Tertiary –Customised publishing on the increase –Variable binding options more in demand –Decentralised printing of online resources –Frustration with expensive textbooks –Printing for distance ed on the increase Schools –Increased adaptation of overseas material –Low level demand for contextualising content

12. MCP Project 12 Changing demand - consumer Trade –Globally informed expectations of consumers –Increased occurrence of special orders –B format surging forward –No local demand for granular components –Low demand for e-books – devices & files –Low demand for resurrecting OP books & cost of marketing high for large publishers

13. MCP Project 13 Changing demand - business Tertiary –Increased expectation of accurate pre-pub and p&a info, via electronic means –Short run printing expected for course materials and in faster turnaround times –Declining demand for printed training materials being offset by provision of innovative services –Integrated service provision covering printing, warehousing, distribution and customer service facilities increasingly in demand

14. MCP Project 14 Changing demand - business Schools –Those with specific resource requirements increasingly becoming publishers to a wider market –Outsourcing of one or more core functions (e.g. print facility or publishing services) used as a basis for building a wider publishing program Self-publishers –Many businesses are catering to an increased demand from the s-p sector – one of the most noticeable areas of growth

15. MCP Project 15 Changing demand - business Trade –Increased use of short print runs for proofs –Warehousing, distribution and representation services appear to be in continued strong demand –Number of titles declining after peaking two years ago (for one major) –Businesses specialising in library supply are in decline

16. MCP Project 16 Strategies for growth Improving internal efficiencies – ‘Always think of the big picture, whole of process efficiency.’ – A strong focus on what the core business is, will determine the priorities for making improvements. Growing the business –Have a vision –Many business leaders have made successful investment choices based on their gut instinct, informed by elaborate due diligence –Use existing client and supplier relationships to leverage into new positions of market advantage.

17. MCP Project 17 Strategies for growth Growing the business ctd –Build new relationships with those who own the equipment you need but you can not justify investing in. –Restructuring employee roles, responsibilities, and profit/equity sharing arrangements, can be a critical element of spreading responsibility and fostering initiative and ownership of work outcomes, away from the founding entrepreneur (s). –The real challenges are not technological as much as those associated with change management and workplace culture.

18. MCP Project 18 Strategies for growth Growing the business ctd –Education is a key strategy used by many organisations to raise awareness of the benefits of new products and services regarding content management, digital print capabilities, pre-press requirements for digital processes. –The more successful adopters of new technologies tend to successfully transfer old skill sets into new contexts. –Devote a % of profit for the organisation to ‘dream’ about the future.

19. MCP Project 19 Skills formation Challenge: –Most businesses face difficulty keeping the whole organisation up to date with latest plans and developments. Skills required: –IT: whole process integration; web integration; PC general and specific skills. –Workflow re-engineering. –More complex problem-solving skills for front-office and warehouse staff. –Printers needing to be luti-skilled across machine types and processes. –Sales staff need to ‘get into the hearts and minds of clients’

20. MCP Project 20 Skills formation Strategies used for developing skills –Buying skills in (from competitors). –On the job training. –Positively encourage old skill sets to be transferred. –Allow positive tension between new and the old. –‘Value add’ become part of frontline staff, for two- way benefits. –Educate upper management. –Encourage staff ‘ownership’ – still no clear models.

21. MCP Project 21 Infrastructure issues Clustering – joining forces with others to create a value chain – is gaining credibility. EDF praised by several businesses. Printers need to see themselves as ‘knowledge managers’ rather than ‘manufacturers’. Industry-wide returns system may have merit. Training users in print-file preparation would possibly ease the load on all printers.

22. MCP Project 22 The major lessons Copyright – preparing for one or more third party trusted solutions. Content management – the key to unlocking long-term opportunities but the software to do it is not yet mature. Is this itself the opportunity or the obstacle?