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Design Tips for Effective PowerPoint Use Presented by: Susan Dobbs Krissy Malone Sue Sikora CAT 520 Fall 2005
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FONTS (TYPEFACES) Legibility and Clarity — Use Sans Serif fonts for titles or headings Readability — May use Serif or San Serif fonts for text Examples of each on next slide
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Font Size & 7 Rule Titles – at least 36 pt Text – at least 24 pt No more than 7 lines on a slide (including the title) Examples of each on next slide
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7 Lines Max
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Shape Simple Shapes – effective, functional, and versatile Common Shapes – provide direction, organize and unify, and make connections Complex Shapes – realistic images Examples of each on next slide
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Simple Shapes - Circles, rectangles, etc. Common Shapes – Arrows, triangles, stars, etc. Complex Shapes – Clip Art and digital images
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Color Used for separating information, showing quantity, representing reality, decorating Edit color schemes & font colors for effective use of color
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Depth Used to show size, dimension, texture; important to good figure/ground Use tabs under “Fill Effects” to create various backgrounds for slides
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Space Usually ignored; the element between the visual elements; creates balance & symmetry Use “Slide Layout” to design balanced slides in presentations
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Alignment Lining things up along an imaginary path Left, right, top, bottom, centered, & shape are kinds Each can convey a different message
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Repetition, Repetition, Repetition Using an element of a visual over again to create sense of harmony & unity Colors, shape, fonts, & patterns can be repeated to effectively convey information Consistent Font Consistent Color Consistent Layout
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P R O X I M I T Y How close elements are to each other Shows relationships between elements Closer together = closely related info. Farther apart = unrelated info.
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Figure/Ground Enhance figure/ ground distinctions using contrast. This slide looks washed out. Important data is not emphasized. Increasing contrast made the important information in this slide easier to distinguish.
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Tables What do I want emphasized? In this table, data is distracted by the “data container” of the chart. Make the data stand out.
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Hierarchy Deals with communicating relative importance between elements in a display Cluster information into related groups (chunking)
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Hierarchy Use tools to create levels of importance A navigational structure can help learners keep track of where they are at in the total presentation.
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Bottom Line Combining all of these elements Equals Good Gestalt
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References Lohr, L.L., (2003). Creating Graphics for Learning and Performance: Lessons in Visual Literacy. Upper Saddle River, New Jersey: Merrill Prentice Hall.
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