1. Typefaces / Fonts zTypefaces are the visual symbols seen as printed images on a substrate (printing surface). Characters is another term used to identify all of the visual symbols used to compose a printed page.

2. Typeface Type Terms Ascender Line Descender Line Ascender Descenders

3. Typeface Type Terms Upper Case Character Lower Case Character

4. Typeface Type Terms “x” or body height of typeWaist Line Baseline

5. Type Terms T Set-Width Top Serif Stem Bottom Serif

6. Type Terms T T Serif Font Sans Serif Font

7. Type Terms T E Script Font Square Serif Font

8. Type Terms T E Decorative Font Old English

9. Type Terms zFamilies - consists of the variations of one style of type. zTimes zTimes New Roman Bold  Times New Roman Special Italic

10. Type Terms zFont consists of the letters (caps and lower case), figures, and punctuation marks that are of one size and style of type. zFont series is a full range of sizes of one font

11. Type Terms - Type Sizes z32 point Arial z36 point Arial z40 point Arial z48 point Arial z54 point Arial

12. Type Terms zKerning - the space between characters (letter spacing) zTight Kerning zL o o s e K e r n i n g

13. Type Terms zLeading - Line spacing - determines the distance separating each line of copy. Leading - Line spacing - determines the distance separating each line of copy

14. Vocabulary zTypeface zTypographer zAscender zDescender zBase Line zWaist Line zPoint

15. Vocabulary zStroke zSerif zSans Serif zFamily zFont zKerning zLeading