2. 1. State the purpose of the survey. 2. Provide instructions for answering the survey. 3. Keep the questions short and clear. 4. Ask questions that are easily answered. 5. Ensure your questions are not biased. 6. If providing a list of possible answers, cover the entire range of answers but keep the list short 7. Make sure your questionnaire flows. 8. Use plain English. 9. Avoid asking for personal information unless it is important to the study. 10. Test the survey.

3.  Approximately 30 percent of all American workers have $1,000 or less saved up for retirement.30 percent  29 percent of Americans believe that "cloud computing" involves an actual cloud. 29 percent  Close to 25 percent of all Americans do not know that the United States declared independence from Great Britain. Close to 25 percent  44 percent of all Americans do not have a first-aid kit in their homes. 44 percent

4.  A. ETHICS IN SURVEYS:  Participants should know intentions of survey  Participant’s personal info remains confidential  B. DESIGN FOR HONEST RESPONSES:  If answers are kept anonymous and confidential, participants are more likely to be honest with their responses  In m/c Q’s, include answers such as “Do not know,” “Not applicable,” or “Other”  As more difficult/sensitive questions near the end of the survey so the participant is not encouraged to lie

5.  “BIAS”: An unwanted influence on a sample that prevents it from being representative of a population. Can be caused by wording, interpretation or presentation of results  C. ELIMINATE BIAS:  Avoid questions to lead the respondent to a particular answer or contain words that bring to mind negative images  Pose questions/scenarios that are neutral to avoid bias that favours certain cultures/ways of life

6.  In a telephone survey, the surveyor immediately began asking the respondent questions, without indicating that a survey was being conducted  At the end of an internet survey, the following statement was given: “By pressing FINISH, you agree that the information you provided can be shared with our sister companies within the corporation. The information will be used for marketing purposes only.”

7.  Which type of radio station do you listen to?  How do you rate your server?  Do you think safety is the most important issue when selecting a school? RockEasy Listening CountryOther ExcellentFairPoor

8. Give an example of each survey question type below that would relate to a cell phone company  Dichotomous (2 part answers e.g. Y/N, T/F)  Multiple Choice  Rating Scale  Open-ended

9.  Describe one advantage of each mode of survey delivery.  Personal Interview Meet people who can’t be reached in other ways  Internet Graphics & video can be included as part of the survey  Telephone Many people can be contacted in a short period of time  Mail It allows respondents to take their time while answering the questionnaire

10.  p. 156 #1, 2, 3, 7, 9, 11