1. BusinessPlan Company values and mission statement Research for the business FinancialPlan MarketingPlan Revenue and Profitability Targets SWOTAnalysis Staffing/Outsourcing Plan for Growth Plan for Uncertainty

2. E-Learning Strategy Participation Technical Issues Content creation and acquisition Feedback systems Costs Limitations Types of learner Business Improvement

3. Social Media Campaign Targeted Focused Measurable Great Content Simple Medium and Message Memorable

4. Shared Values Structure Systems Style Staff Skills Strategy

5. 5 Ps of Strategy P LAN P LOY P ERSPECTIVE P OSITION P ATTERN

6. The Ansoff Matrix M ARKET D EVELOPMENT D IVERSIFICATION M ARKET P ENETRATION P RODUCT D EVELOPMENT