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Published byMaryann Lynch Modified over 9 years ago
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PERSUASIVE TECHNIQUES
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BANDWAGON APPEAL Everyone is doing it! Taps into people’s desire to belong.
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TESTIMONIAL Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.
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LOADED TERMS Uses words with strongly positive or negative connotations to stir people’s emotions
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PLAIN FOLKS Shows ordinary people using or supporting a product or candidate Consumers can trust the product because it’s good enough for regular “folks.”
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TRANSFER Stirring the reader’s feelings about one thing and then connecting those feelings to something else.
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NAME-CALLING Smears, attacks or damages an opponent Does not give any facts to support the claims
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HUMOR Makes the audience laugh; provides little information about the product or service
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SLOGAN A catchy phrase or statement often used to sell a service or a product
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REPETITION Repeating something (usually the name of the product) so that the reader remembers it
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GLITTERING GENERALITIES Emphasizes highly valued beliefs such as patriotism, peace, freedom, etc.
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CARICATURE A picture, description, etc. seriously exaggerating the peculiarities or defects of persons or things
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FACTS, FIGURES, STATISTICS Numbers, tables, and graphs are used to show statistics
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LOGICAL FALLACY Error in reasoning Often based upon false assumptions (mistaken beliefs)
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RHETORICAL FALLACY Speech or writing that is misleading or false http://bettybooperz.blogspot.com/2012/03/commercials-with-rhetorical- fallacies.html
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MORE EXAMPLES AND TERMS http://www.youtube.com/watch?v=le-g-Qp-18o
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