1. K!K SWOT Analysis Template

2. Introduction Getting to the root of your Unique Selling Proposition (USP) is one of the core elements that will help you build a solid brand strategy. A simple SWOT Analysis is one of the approaches that you can take to help you define your Unique Selling Proposition. This simple SWOT template will walk you through the exercise by breaking down the four components of a SWOT; Strengths, Weaknesses, Opportunities and Threats. Happy SWOT’ing! K!K Team

3. StrengthsWeaknesses Strengths can be defined as: Capabilities Competitive advantages USP's (unique selling points) Resources, Assets, People Experience, knowledge, data Marketing - reach, distribution, awareness Innovative aspects Location and geographical Price, value, quality Processes, systems, IT, communications Weaknesses can be defined as: Gaps in capabilities Lack of competitive strength Reputation, presence and reach Financials Cash flow, budgets Continuity, supply chain robustness. Reliability of data, plan predictability. Morale, commitment, leadership. Processes and systems OpportunitiesThreats Opportunities can be defined as: Market developments Competitors' vulnerabilities Industry or lifestyle trends Technology development and innovation Niche target markets Market need for new USP’s Market response to tactics Major contracts, tenders Business and product development Information and research Partnerships, distribution Seasonal, weather, fashion influences Threats can be defined as: Political effects Legislative effects Environmental effects IT developments Competitor intentions Market demand New technologies, services, ideas Vital contracts and partners Obstacles faced Financial and budget pressures Seasonality SWOT Analysis Guideline

4. StrengthsWeaknesses Defined strengths include: Strategic & design capabilities Strong vendor partner relationships Long tenure clients Defined weaknesses include: Ever changing technology Client/customer growing need for JIT (Just in time) response/solution Labour intensive service solutions OpportunitiesThreats Defined opportunities include: Shift in consumer buying behaviour Increase in demand for Inbound Marketing Services Progressive adaptation of digital marketing services in niche market Slow response from Competitors to shift away from traditional outbound marketing Defined threats include: Technology developments Shift to DIY (Do It Yourself) approach from clients Competitor intentions Shift in market demand SAMPLE: K!K SWOT ANALYSIS

5. StrengthsWeaknesses Defined strengths include:Defined weaknesses include: OpportunitiesThreats Defined opportunities include:Defined threats include: (Your Company Name) SWOT ANALYSIS