1. Creating Fliers & Posters General guidelines & suggestions for a professional look

2. Your key consideration: Audience

3. Information to include Who? What? When? Where? Sometimes Why? and How? (only if they are brief) Usually better not to list these; just provide the information.

4. About fliers 8 1/2 by 11 inches single or double sided not folded simplest form of printed communication should contain a dominant element

5. Major design elements Title Graphic Body copy –NOTE: does not follow the normal body copy guidelines; all posted flier text is larger than 14 point One of these design elements should be noticeably larger than the other two (dominant element) Also allow for areas of “white” or unused space

6. Some considerations Usually (almost always) one font. For posted fliers, a sans serif font allows for readability at a greater distance. For hand-distributed fliers, either serif or sans serif would work. Use what fits the theme and audience. Vertical lettering is difficult to read.

7. Legibility Title letters should be.75 to 1.5 inches high (roughly 54- to 108-point type). Body copy is usually 1/4 to 1/3 of the title size (roughly 14- to 36-point type) Allow for good contrast.

8. In one word, a flier should be: Simple.

9. Advertisements Need two major components: –Copy & advertiser identification (logo) Types –Inform/educate –Sell –Bring emotion –Expose

10. Thumbnail Sketches Small pictures of publication pages drawn by hand on paper with a pencil. AKA “dummy sketches” To drawn a thumbnail sketch, use –Boxes for graphics –Squiggles for body text –Large XXXX for headlines/subheads

11. Assignment Agricultural Student Council has asked you to design a flier for a food drive. Items collected will go to the Love Feast, Stillwater’s meal for homeless and “anyone who needs it.” Write your answers to the following questions: 1.What is the purpose of the flier? 2.Who is the audience? 3.Describe appropriate fonts and graphics that could be used in the flier. 4.Where and how would you distribute the flier? 5.Create two thumbnail sketches for the flier.