1. Orkut Presented by Santosh Kumar Goud Laddipelly BCM SS‘09 Hochschule Furtwangen University

2. Agenda Social Networking Introduction Types of Social Network Orkut Introduction Features Technique Income Conclusion

3. Is the grouping of individuals into specific groups like – Small rural communities – Neighbourhood subdivision – High schools – Colleges – Universities – Work places Social Networking

4. Social Networks

5. Orkut A Google product Launched on 22nd January 2004 Named after Orkut Buyukkokten 100,000 users in 48 hours 1,000,000 users in 6 months 2,000,000 users in 8 months Famous in Brazil and India Mobile Orkut m.orkut.com Nearly 150 Languages

6. Profile on Orkut

7. FacebookOrkut Comparision

8. Statistics of Orkut

9. 2009 Social Networking Websites Product Comparision

10. Technique used for Orkut

11. Orkut Buyukkokten (the creator of Orkut) gets $12 when a person registers to this website $10 when you add somebody as a friend $8 when your friend's friend adds you as a friend and $6 if anybody adds you as a friend in the resulting chain $5 when you scrap somebody & $4 when somebody scraps you $200 for each photograph you upload on Orkut $2.5 when you add your friend in the crush-list or in the hot-list $2 when you become somebody's fan $1.5 when somebody else becomes your fan $1 every time you logout of Orkut $0.5 every time you just change your profile-photograph $0.5 every time you read your friend's scrap-book & $0.5 every time you view your friend's friend-list How does Orkut make money

12. Social Networking Concepts and benefits Orkut – Introduction – Features – Technique – Income Conclusion

13. – Stanley Wasserman and Katherine Faust, „Social Network Analysis“, 2007 – http://www.insideorkut.com/ http://www.insideorkut.com/ – http://social-networking-websites- review.toptenreviews.com/ http://social-networking-websites- review.toptenreviews.com/ – http://www.socialnetworks10.com/ http://www.socialnetworks10.com/ – http://code.google.com/intl/en- GB/apis/orkut/docs/orkutdevguide/orkutdevguide -0.8.html http://code.google.com/intl/en- GB/apis/orkut/docs/orkutdevguide/orkutdevguide -0.8.html References

14. Questions & Discussions

15. Thanks for your Attention