1. Making it Stick: Doing What’s Right in a Competitive Market
Chapter 10
Making it Stick: Doing What’s Right in a Competitive Market
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2. Key Components of an Ethics Policy
Characteristics of a market
Demanding customers
Impatient stockholders
Aggressive vendors
Demanding federal, state, and local officials demanding creditors
Aggressive competitors

3. Sustainable Ethics
Ethical behavior that persists long after the latest public scandal or the latest management buzzword
Stages in making ethical behavior sustainable
Establish a code of ethics
Support the code of ethics with extensive training for every member of the organization

4. Sustainable Ethics Hire an ethics officer
Celebrate and reward the ethical behavior demonstrated by your employees
Promote your organization’s commitment to ethical behavior
Continue to monitor the behavior as you grow

5. Establish a Code of Ethics
Well-written code of ethics can:
Capture what the organization understands ethical behavior to mean
Establish a detailed guide to acceptable behavior
State policies for behavior in specific situations
Document punishments for violations of those policies

6. Establish a Code of Ethics
Recommendations of the Institute of Business Ethics to create an ethics code
Find a champion
Get endorsement from the chairman and the board
Find out what bothers people
Pick a well-tested model

7. Establish a Code of Ethics
Produce a company code of conduct
Try it out first
Issue the code and make it known
Make it work

8. Support the Code With Extensive Training
Each department of the organization should apply the code to examples that could arise in their area where employees can work on:
Recognizing the ethical issue
Discussing options for an appropriate response
Selecting the best option for the organization

9. Hiring an Ethics Officer
Ethics officer: Senior executive responsible for monitoring the ethical performance of the organization both internally and externally
Enforce the code of ethics and provide support to any employees who witness unethical behavior
Sends a clear message to your stakeholders
Provides an appropriate person for employees and their managers to turn to when they need additional guidance and support

10. Encouraging Ethical Behavior
Celebrate examples of good ethical behavior in the company newsletter
Award prizes for ethical behavior
Award prizes for new and creative ideas
Recognize employees who represent the standard of behavior to which you are committing
Declare an Ethics Day and allow every department to share their successes stories

11. Promote the Organizations’ Commitment to Ethical Behavior
Offer a no-questions-asked refund
Offer a 110% price-match guarantee
If the client is overcharged accidently, give them a refund plus interest before their accounting department figures out the error and asks for the money

12. Promote the Organizations’ Commitment to Ethical Behavior
Get clients involved in the development of the ethics policies
Let employees visit client sites to talk about the code of ethics in person
Share success stories with all stakeholders
Invite stakeholders to the Ethics Day celebration

13. Continuous Monitoring
Any organization’s commitment to ethical performance must be watched constantly
Continued growth of technology will present new situations for ethical dilemmas so the code may need to be re-written on a regular basis

14. Becoming a Transparent Organization
Result when organizations are driven by events and/or a fear of future events
Reactive ethical policies
Result when the company develops a clear sense of what they stand for as an ethical organization
Proactive ethical policies
Organization maintains open and honest communications with all stakeholders
Leads to the conclusion of the loss of market advantage through corporate surveillance
Transparency

15. Organizational Integrity
Characteristic of publicly committing to the highest professional standards and sticking to that commitment
It is vital to earn the trust and confidence of the stakeholders for the long-term survival of the organization