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Published byBuck Wilkerson Modified over 9 years ago
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HED 460 Inventory Initial inventory Units on shelf at beginning of season (1,919)
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HED 460 Inventory Replenishment/total inventory Within the season (weeks 3-17 out of 20), an additional 3,573 units are received, based on reorders, totaling 5,492
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HED 460 Inventory Average Inventory Shelf stock was 1230 units on average, during the season Inventory Turns Total offering/ average inventory 5492/1230 = 4.47
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HED 460 Sales 96.5% of the units offered were sold during season 3.5% of goods will be liquidated at season’s end 84.9% of units sold at initial retail price (sell through)
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HED 460 In Stock On the average, over the entire season, 97.3% of the SKU’s were in stock Before 1 st markdown, in stock percentage was 99.8%
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HED 460 Lost Sales Over the entire season, 2.1% of customers left empty-handed Nearly all customers found an item to purchase up until the 1 st markdown (.0% lost sales)
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HED 460 Service Level 97% of customers found their first choice SKU in stock for the whole season This is not a customer service variable
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HED 460 Revenues $131,042 sales generated from customer sales $1554 generated from liquidation (jobbing off) Total revenue is $132,596 Revenue/unit is $132,596/5,492 or $24.14
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HED 460 Costs Wholesale cost of goods was $68,648 Additional procurement costs were incurred Ordering, handling, shipping, carrying, overhead
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HED 460 Margins Gross margin Total revenue (NS) – COGS 132,596 – 68,648 = 63,949 GM/Sq. Foot Ratio of GM to sales floor space 63,049/1500 sq. ft. = $42.03
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HED 460 Margins % Gross margin GM/NS (total revenue) 63949/132,596 = 48.2% % of GM potential Potential is GM$ obtained if all units sold at initial retail
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HED 460 Margins Adjusted GM GM – procurement costs 63,949 – 14,041 = 49,908
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HED 460 Margins GMROI GM/Average Inventory $ at cost Average Inventory at cost = average inventory * unit cost 1,230 * $12.50 = $15,375 $63,949/$15,375 = 4.16 GMROI
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HED 460 Margins GMROISL Since we were only in stock 97.3% of the time, GMROI is adjusted 4.16 *.973 = 4.05
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HED 460 Financial Output Correlations LSAGMGMGMROI AGM-.76 GM-.75.99 GMROI -.90.96 AI -.99-.75-.73-.88
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HED 460
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In Class Activity – 5 pts. Complete handout with other group members, explaining concepts as you go Write down group members’ names on paper and hand in at end of class to receive the 5 points
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HED 460 Retail Industrial Revolution Large scale retail growth Increase in store size and store numbers - problems Formal retail systems From depot to Marketing – concept of customer service
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HED 460 Retail Industrial Revolution Variations in consumer demand Local demand vs. territory Shifts in marketing channel relationships Co-operative relationships Purchasing direct from producers Specialization Centralization to decentralization
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HED 460 Inventory Asset that did not affect demand Financial rather than merchandising Katz at R.H. Macy Apply scientific practices Filene – Model Stock Plan 1930 Industrial practices adapted to retail
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HED 460 Model Stock Plan Establish 3 profitable price points Allocate 85% inventory to those three Scientific method of forecasting Focus on rapid inventory turnover Adjust inventory levels by consumer buying habits Plan purchases based on sales and cash plans
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HED 460 Characteristics of Staple Mdse. Imperceptible style changes Predictable sales patterns Relatively short delivery period Regular and frequent reorder period
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HED 460 Terminology (R) Rate if Sale (RS) Reserve Stock (DP) Delivery Period (RP) Reorder Period
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HED 460 Minimum Stock Use unit calculation (RS + DP) * R
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HED 460 Maximum Stock Minimum stock plus consideration of reorder period Use unit calculation (RS+DP+RP) * R
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HED 460 Maximum Stock Example (1+2+1) * 150 = 600 Max. stock
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HED 460 Basic Stock List OH = On hand OO = On order R = Received If DP = 1 then record R in the same week you put it OO If DP = 2 then record R in the week after you put it OO S = Sold
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HED 460 Basic Stock List Unit descr. Max. Stock OHOORSOH Moon beams 18612 (18- 6=12) 12 (came in) 108 (18- 10=8) Ultra stone 35278------207 Ara- bella 3827
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