1. TOUGH LIFE, TOUGH CLOTHES Lauren Lewis & Morgan Gonzales

2. STORE DESCRIPTION  Lululemon is a clothing store that focuses on filling peoples desires for athletic apparel and peace at mind.

3. FROM WORK TO WORKING OUT

4. OBJECTIVES  Introduce the new spring apparel line  Increase awareness of Lululemon  Build long term friendships with customers and people in the community  Increase activity with health and diet in the community

5. Schedule of Events – March through May Special Events Get Down In T-Town 30 Days of #thesweatlife Fat Fish Blue Lunch with Lululemon Advertising Social Media Campaign E-cards Display Banner & Store Signage Publicity News Coverage Your Saturday Morning Word of Mouth Other In-store Activities Employee Meetings, Training Days, & Incentives

6. GET DOWN IN T-TOWN  Yoga demonstration held at the Erie Street Market in Toledo and also at the Perrysburg market  Lululemon representatives will be modeling apparel from the spring line First Thursday of Each Month at Perrysburg Market First Saturday of Each Month at Erie Street Market

7. 30 DAYS OF #thesweatlife  A challenge that consists of juice diets and working out at various Lululemon classes  Encouraged to share daily juice recipes  Store scoreboard will track progress  Prize for customer with the most classes attended & tried juice diets Month of April

8. LUNCH WITH LULULEMON  Luncheon at Woodland Park in Perrysburg to celebrate everyone's hard work and progress catered by Grumpy’s  Free giveaways of water bottles, yoga mats, and Lululemon bags  Donation to National Obesity Foundation through 50/50 raffle Sunday, May 31 st, 2015

9. ADVERTISING  Social Media Campaign Twitter, Facebook, & Snap Chat #thesweatlife  E-cards March through May

10. DISPLAY  Outside Display “Tough Life, Tough Clothes” Banner New Spring Line! in bright colors  Inside Display Merchandise located directly upon entry Scoreboard on left side of store Motivational sayings March through May

11. PUBLICITY  Local news stations will be invited to all functions hosted through Lululemon.  Your Saturday Morning – WTOL WTOL Your Morning – February 28 Special Events March through May

12. IN STORE ACTIVITIES  Employee Meetings  Employee Training Days  Employee Incentives March through May

15. BENEFITS TO LULULEMON  Increase in spring line sales and long term sales  Increase awareness of the store to customers  Motivate community to live healthier lifestyle and continue to stay active  Build better teamwork within store employees  Build a good reputation with the community