1. Ryanair Limited Low cost airline company 297 Boeing 737 aircrafts

2. (Ryanair, 2014) marginal analysis 20142013% incerease operating revenue€5036.7 million€4884.0 million3% operating profit€522.8 million€569.3 million-8% contract fuel price€2.45/gallon€2.38/gallon3% average fares€46.4€48.2-4%

3. Net Present Value (NPV)  Leased aircrafts  Exchange rate effect  Complicated accounting procedures NPV is not suitable for evaluating Ryanair

4. Ryanair (2014) Annual Report [Online] Available: http://corporate.ryanair.com/docs/corp/inve stor/2014/final_annual_report_2014.pdf [Last accessed: 09/08/2014]