1. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 1 Coca-Cola Enterprises Inc. New Hire Orientation Presented By Todd Bernhard Todd@ToddBernhard.com

2. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 2 Agenda Introductions History State of the Union Review Activity

3. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 3 Introductions Ice Breaker! –Interview the student next to you. –Record the following: Name Job Title “If you were a CCE beverage, which one would you be?” (or, if you’re stuck, what’s your favorite CCE drink?) –Introduce your colleague to the group!

4. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 4 History of Coca-Cola Enterprises CCE was founded in 1986 and has grown through mergers and acquisitions and is listed on the NYSE under "CCE". Roots date back to 1899 when the first Coca-Cola bottling operation was established. –1886 – John Pemberton creates Coca-Cola syrup. –1899 – Coca-Cola sold in bottles. –1901 – First bottling franchise formed. Co-owner is James F. Johnston, whose grandson, Summerfield K. Johnston, Jr. would later run CCE! –1899-1909 – 379 bottling plants opened.

5. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 5 History of Coca-Cola Enterprises (cont.) Coca-Cola Enterprises Inc. was founded in 1986. Growth through acquisitions and mergers: –1987 – Portions of Alabama, Florida, Georgia, Louisiana, and Texas –1988 – Miami, Florida, Maryland, Delaware and Memphis, Tennessee –1991 – Merger with Johnston Coca-Cola Bottling Group; –1993 – First international acquisition: the Netherlands –1996 – Ouachita Coca-Cola Bottling Co. (Arkansas, Mississippi, and Louisiana); Belgium and France –1996 – Coke West (portions of Montana, Wyoming, North & South Dakota, Minnesota) –1997 – New York, Canada, and Great Britain –1998 – Coke Southwest (portions of Colorado, New Mexico, Oklahoma, Texas) –2001 – Herb Coca-Cola covering portions of 6 states, including areas of Chicago, IL; Milwaukee, WI; Indianapolis, IN; and Rochester,NY.

6. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 6 State of the Union – The Products Coca-Cola Enterprises is in the nonalcoholic beverage business, which extends our product line beyond traditional carbonated soft drink (CSD) categories to beverages such as still and sparkling waters, juices, isotonics, coffee-based drinks, and teas.

7. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 7 State of the Union – The Numbers CCE Distributes: –Approximately 80 percent of The Coca-Cola Company’s bottle and can volume in North America! –21 percent of The Coca-Cola Company's worldwide volume!

8. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 8 CCE Operates in: –46 states in the U.S. –All 10 provinces in Canada. –Belgium –France –Great Britain –Luxembourg –Monaco –The Netherlands. State of the Union – The Numbers

9. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 9 State of the Union – The Numbers CCE Employs: –Approximately 74,000 people who operate: 454 facilities 55,000 vehicles 2.5 million vending machines, beverage dispensers, and coolers “The employees of Coca-Cola Enterprises are the heart and soul of our business, building relationships with our customers and our consumers in the communities we serve. Through our "Putting People First" leadership initiative, we intend to create value for everyone touched by our Company through open and honest dialogue, listening, learning, and valuing the best ideas, skills, and talents of all of our employees.”

10. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 10 Review Activity - Quiz Time! On a blank sheet of paper, write 1 through 5, leaving space for your answers. For example: 1. 2. 3. 4. 5. Record your answers to the questions on the next slides.

11. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 11 1: Name a U.S. state CCE does NOT operate in.

12. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 12 2: What % of Coca-Cola’s North American can and bottle sales are sold by CCE?

13. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 13 3: What is Coca-Cola’s Secret Ingredient?

14. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 14 4: Which was NOT a Coca-Cola slogan? A.“Coke is it!” B.“I’d like to teach the world to juggle.” C.“Always Coca-Cola.” D.“It’s the real thing.”

15. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 15 5: Name as many CCE brands as you can!

16. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 16 1: Name a U.S. state CCE does NOT operate in. 1.Alaska 2.South Carolina 3.Utah 4.Maine

17. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 17 2: What % of Coca-Cola’s North American can and bottle sales are sold by CCE? Approximately 80%. (21% worldwide)

18. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 18 3: What is Coca-Cola’s Secret Ingredient? Acceptable answers: –“The people of Coca-Cola Enterprises!” –“Hey, it’s a secret!” –“Unobtainium”

19. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 19 4: Which was NOT a Coca-Cola slogan? A.“Coke is it!” B.“I’d like to teach the world to juggle.” C.“Always Coca-Cola.” D.“It’s the real thing.”

20. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 20 5: Name as many CCE brands as you can!

21. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 21 Conclusion Now you can: –Tell the history and status of Coca-Cola Enterprises. –Name a few of the brands CCE distributes. –Impress your friends and family with Coca-Cola trivia!

22. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 22 References and Sources For more information, be sure to check out these web sites: www.CokeCCE.com www.CocaCola.com http://www.angelfire.com/oh/cocacolaantiques/slogans.html

23. © 2004 Coca-Cola Enterprises Inc. P.O. Box 723040—Atlanta, GA USA 31139-0040—Tel (770) 989-3000 "Coca-Cola" is a trademark of The Coca-Cola Company. 23 Contact Information Todd Bernhard Todd@ToddBernhard.com CELL: 585-230-7117