1. Ranking Web Global strategies for Kazakh Universities Isidro F. Aguillo, HcDr The Cybermetrics Lab - CSIC al-Farabi Kazakh National University Almaty (Kazakhstan), November 21-22th 2011

2. 2 The Cybermetrics Lab Researchers belonging to the National Research Council (CSIC) The largest Spanish research public organization Recognised by our peers 15 years experience in quantitative analysis and evaluation of scholar communication and academic institutions Papers in referred scientific journals, contributions to international conferences, reports to governmental bodies About us

3. 3 Ranking Web or Webometrics Published since 2004 Two times (January & July) per year Based on Web indicators Composite indicator combining web presence of the universities (including academic papers) and impact (link visibility) of the contents About the Ranking

4. http://www.webometrics.info/ 4

5. 5 a RANKING of Universities A table league providing performance ranks Not an alphabetic ordered list Not groups of universities in large clusters Not a template with customisable variables Not a collection of difficult to understand graphs Not a series of colourful smileys Webometrics is …

6. 6 ONE Ranking A unique list according to an informed model built by experts and scientifically tested Not several completely different rankings derived from exactly the same data Not an open system to be customised by young students or scholars without experience or expertise in Higher Education Webometrics is …

7. 7 Leiden RankingS

8. 8 a GLOBAL Ranking Aiming to include all the Higher Education Institutions Not only the developed countries’ universities Not only research-intensive universities Webometrics is …

9. 9 Geographical coverage 3466 394 168 35 604 5 6177 108 3491 40 394 5 5102 413 19403 (Top 1000) July 2011

10. 10 An ALL-MISSIONS Ranking Representing all the university missions: Teaching, Research, Technology and Knowledge Transfer, Community Engagement, Internationalization Not only the research outputs Not only the students/faculty ratios Not only the awards and other excellence driven indicators Not only hard-sciences based criteria Webometrics is …

11. 11 Missions reflected on the Web Web pages (three missions) Documents (rich files) Scientific Papers Links/Mentions (Visibility, Prestige, Super- sites, Quality contents) Popularity (Visits/visitors, Downloads) Activity Impact

12. 12 built by SCHOLARS According to a model, with weighting driven by Informetrics criteria and using the correct mathematical tools Not considering political or commercial interests Not ignoring flaws, biases and mistakes Not given priority to stability over quality enhancements Not an anonymous website Webometrics is …

13. 13 Model

14. ACTIVITY IMPACT ARWU (Shanghai)40%60% RANKING QS (former THES)30%70% TIMES HE (2010)35%65% HEEACT (Taiwan)20%80% WR (Webometrics)50% Ratio 1:1 14

15. Normalization 15 SCORE RANK WR QS CWTS ARWU HEEACT log-norm z-score

16. 16 USEFUL Provides meaningful information about the global and national systems and identifying bad practices that explain the major discrepancies Not hiding or excluding outliers or institutions difficult to analyse Not explaining strange results accepted without critical review Webometrics is …

17. Academic Digital Divide 17

18. 18 1901 Jacobus Henricus van 't Hoff (Chemistry) 1901 Emil Adolf von Behring (Physiology or Medicine) 1902 Hermann Emil Fischer (Chemistry) 1902 Theodor Mommsen (Literature) 1905 Adolf von Baeyer (Chemistry) 1905 Robert Koch (Physiology or Medicine) 1907 Albert Abraham Michelson (Physics) 1907 Eduard Buchner (Chemistry) 1908 Paul Ehrlich (Physiology or Medicine) 1909 Karl Ferdinand Braun (Physics) 1910 Otto Wallach (Chemistry) 1910 Albrecht Kossel (Physiology or Medicine) 1910 Paul Heyse (Literature) 1911 Wilhelm Wien (Physics) 1914 Max von Laue (Physics) 1915 Richard Willstätter (Chemistry) 1918 Fritz Haber (Chemistry) 1918 Max Planck (Physics) 1920 Walther Nernst (Chemistry) 1921 Albert Einstein (Physics) 1925 Gustav Ludwig Hertz (Physics) 1925 James Franck (Physics) 1925 Richard Adolf Zsigmondy (Chemistry) 1928 Adolf Otto Reinhold Windaus (Chemistry) 1929 Hans von Euler-Chelpin (Chemistry) 1931 Otto Heinrich Warburg (Physiology or Medicine) 1932 Werner Heisenberg (Physics) 1933 Erwin Schrödinger (Physics) 1935 Hans Spemann (Physiology or Medicine) 1936 Peter Debye (Chemistry) 1939 Adolf Butenandt (Chemistry) 1944 Otto Hahn (Chemistry) 1950 Kurt Alder (Chemistry) 1950 Otto Diels (Chemistry) 1953 Fritz Albert Lipmann (Physiology or Medicine) 1953 Hans Adolf Krebs (Physiology or Medicine) 1954 Max Born (Physics) 1956 Walther Bothe (Physics) 1991 Bert Sakmann (Physiology or Medicine) 2007 Gerhard Ertl (Chemistry) Nobel Laureates of University of Berlin (1945), splitted in two: Humboldt Universität y Freie Universität, ignored by the Shanghai Ranking (ARWU) Other Rankings

19. 19 Current situation Ranking Web includes 94 universities (64%) with their own web domain (according to the Ministry of Education there are 148, of which 74 are cited in English version of Wikipedia) Two have duplicate central domains None of them are ranked in the Top 4000 There is no Open Access repositories internationally registered Kazakh Universities

20. 20 Comparison with research outputs Low correlation

21. Link Visibility Low visibility

22. Presence in Scholar No Open Access policies

23. Popularity Local impact

24. 24 Kazakh Universities are underperforming in the Ranking Web Major reason is the lack of quality (research-related) international (English) contents in the Web Other problems are related to web domain bad practices, lack of support of Open Access initiatives, and centralised short- term web policies Web is already the most important scholarly communication tool, so … Why are you ignoring Webometrics results? Summarizing …

25. 25 Web presence should reflect the performance, prestige and the impact of the universities The key variables are content-related, involving everybody in the web publication, not only computer department and the library but every department, research group, individual scholar, researcher or post-graduate student Contents A lot of contents Contents Quality contents, specially research results Contents International contents, in local languages and in English too Recommendations …

26. 26 CONTACT INFO Isidro F. Aguillo, HcPhD The Cybermetrics Lab (CSIC) Madrid. SPAIN isidro.aguillo@cchs.csic.es Questions? Thank you!