1. Copyright © ISOBIO Project Consortium 2015 ISOBIO consortium meeting Exploitation workshop Bath Gosse Hiemstra Van der Meer & van Tilburg 2-3 July 2015 R422GP02

2. Copyright © ISOBIO Project Consortium 2015 Financial analysis IPR strategy Exploitation risk assessment and mitigation plan Standardisation strategy Exploitation plan for each output Proposition of business strategies Test of business models with early adopters Economic analysis Exploitation activities Value analysis Functional analysis Market (and competition) analysis First test of value proposition with users IP and standards screening Value innovation analysis Identified outputs Assumptions for business models Assumptions for business models Draft business models Draft business models Final business models Final business models

3. Copyright © ISOBIO Project Consortium 2015 Planning 1 st exploitation workshop 2 nd exploitation workshop 3 rd exploitation workshop 4 th exploitation workshop D9.6 Mid-term exploitation plan D9.7 Final exploitation plan 2015201620172018 PeriodQ1Q2Q3Q4Q5Q6Q7Q8Q9Q10Q11Q12Q13Q14Q15Q16 Month1-34-67-910-1213-1516-1819-2122-2425-2728-3031-3334-3637-3940-4243-4546-48 WP9Communication, Dissemination and Exploitation T9.1-2 Communication activities T9.3-6 Dissemination activities T9.7-11 Exploitation activities

4. Copyright © ISOBIO Project Consortium 2015 The Exploitation Strategy Who? Different exploitation options: Individual project partners All project partners jointly Use/replication by others Up-scaling/integrating others Business model Market IP Ownership & Management Novel Solution Consortium Exploitation strategy

5. Copyright © ISOBIO Project Consortium 2015 The Exploitation Strategy What? Technology Value, benefits Technology Readiness Level – Scalability – Transferability Market readiness Business model Market IP Ownership & Management Novel Solution Consortium Exploitation strategy

6. Copyright © ISOBIO Project Consortium 2015 The Exploitation Strategy Freedom to Operate IP Ownership – Background – Results Business model Market IP Ownership & Management Novel Solution Exploitation strategy Consortium

7. Copyright © ISOBIO Project Consortium 2015 The Exploitation Strategy For Whom? Demand needs, potential users and stakeholders Barriers Impact/value for the whole support system Business model Market IP Ownership & Management Novel Solution Exploitation strategy Consortium

8. Copyright © ISOBIO Project Consortium 2015 The Exploitation Strategy How? Architecture of revenue (Chesbrough) Describes the rationale of how an organization creates, delivers and captures value (Osterwalder) Business model Market IP Ownership & Management Novel Solution Exploitation strategy Consortium

9. Copyright © ISOBIO Project Consortium 2015 Definition of Exploitable ersults Goal of this session: – To define together all envisaged exploitable results – To agree on the descriptions – To find extra exploitation opportunities (on going) – To gain insight in the partners’ exploitation interests Individual exploitation Joint exploitation

10. Copyright © ISOBIO Project Consortium 2015 Routes to exploitation Results and achievements Internal Partner exploitation License Agreement/ technology sales Spin off Consulting New product Embedded product

11. Copyright © ISOBIO Project Consortium 2015 Definition of Exploitable results Group of 4 – 5 people Commercial exploitation – Saleable as a product, process Packageable – Not for further research – Not know how in heads of people – Not in education Define as many as possible exploitable results – Present on flipover.

12. Copyright © ISOBIO Project Consortium 2015

13. Ideas for Exploitable results