1. Chris Arroyo, Kaitlyn Dormer, Brian Hickey, & Katie Karlson 1 December 2, 2013

2. About Play Hard  Simple food  Option to BYOB  Bowling for all ages  Drinking games  Happy Hours 2

3. The Menu 3  Burgers & Wings  Burger Bar – create your own  Drinks  Bring your own alcohol  Gaming  Bowling  Drinking Games

4. Target Markets  Taylor – The College Student  Loves to find a good happy hour  Goes to bars, but misses playing party games  Joshua – The Recent Grad  Needs a place to watch the Eagles on the big screen  Wants the ability to choose what he drinks  The Pierce Family – The Family with Kids  Seeking cost-effective places for family fun  Kids are not great eaters 4

5. Operations & Process Strategy 5 Service, Job, Assemble to Order Process Structure Specialized Resource Flexibility Low Automation Capital Intensity High Customer Involvement, Hybrid Office

6. Quality Strategy & Control 6 Strategy  Consistent Quality  Clean Restaurant Control  Manager Responsibilities  Maintenance and Cleaning Schedules  Employee Training

7. Supply Chain Management 7  Reliability & Location  Equipment  Bowling lanes  Televisions  Cleaning Products  Tables, chairs, etc.  Non-Perishables  Frozen foods  Condiments  Produce  Toppings

8. Weekly Demand 8

9. Pricing - Costs 9 Monthly Costs Startup Costs (Amortized over 24 months) $9,450 Fixed Monthly Cost$28,740 Variable Cost$7,753 Total Monthly Cost$45,943

10. Pricing – Prices Charged 10 SodaBurger BarWingsFries/ Onion Rings Mozzarella Sticks $3$10$0.50/wing$3 BowlingShoesBYOB $4/game/player$2 rental$5 per group (up to 5 people)

11. Pricing - Revenue 11 Revenue BYO Avg. Spend (80% of groups)$150 Burgers (75%)$1,125 Other Food (20%)$90 Bowling Shoes(25%)$75 Bowling Game (avg. 2 per bowler)$300 Total Nightly Revenue$1,740 Total Monthly Revenue (28 day month)$48,720 Avg. Night Projections Patrons150 Bowlers37.5

12. PLAY HARD 12