1. TOMS S HOES

2. I NTRODUCING T OMS  Commercial (30sec)  http://www.youtube.com/watch?v=7-kwe5PXfSE http://www.youtube.com/watch?v=7-kwe5PXfSE  Ellen Show (3min)  http://www.youtube.com/watch?v=57TOTx5UEp A http://www.youtube.com/watch?v=57TOTx5UEp A

3. M ISSION S TATEMENT H IGHLIGHTS  One for One  “With every pair you purchase, TOMS will give a new pair of shoes to a child in need”  Creating sustainable business by turning customers into benefactors rather than depending on fundraising support  Environmentally friendly designs: made of local and recyclable products

4. T ARGET M ARKET  Young Teens to Early Adults who want to make a statement  Youth and Vegan shoes  Young People are a huge driving force  Help start TOMS movement  One Day Without Shoes  Campus clubs and internships  Over 500,000 friends Facebook and Twitter

5. C OMPETITORS  Sketchers  Simple Shoes  Sanuk  Converse  Vans

6. S TRENGTHS  Strong brand image, easily recognizable  Great use of social media: Inform customers and fans via facebook, twitter, website blogs and videossocial media  Shoes and limited merchandise for men, women, and children  Expanding into different styles such as the botas, wedges, and boots  Creating a new retail format

7. W EAKNESSES  No TOMS retail stores and limited retail distribution distribution  No main stream advertising  Criticism that TOMS hurts local business in other countries

8. O PPORTUNITIES AND T HREATS  Opportunities  Expansion of brand image and retail outlets  New shoe designs and styles  TOMS joining up with Nordstrom  Threats  Imitators looking to compete with TOMS (Sketcher’s BOBS)

9. T OM ’ S M ARKETING M IX

10. P RODUCT

11. P ROMOTION

12. P RICE

13. P LACE

14. Y OUR T URN  Old Spice (30sec)  https://www.youtube.com/watch?v=owGykVbf gUE https://www.youtube.com/watch?v=owGykVbf gUE  Product  Place  Price  Promotion

15. R ESOURCES  Toms. (2010). Retrieved from http://www.toms.com/our-movement  The Point Weekly. (2010). Retrieved from http://blogs.pointloma.edu/thepointweekly/2009/09/28/toms-shoes-not-the-right-fit/  TOMS shoes vs Sketchers BOBS. (2010). Retrieved from http://www.digitalmomblog.com/2010/09/13/toms-shoes-copied-by-skechers/  Sanuk. (2010). Retrieved from http://www.sanuk.com  Simple shoes. (2010). Retrieved from http://www.simpleshoes.com  The entrepreneurs. (2009, March 23). Retrieved from http://www.cnbc.com/id/29840096/TOMS_Shoes_%C2%A0_A_List_Appeal?  Toms planbook. (2009, May 11). Retrieved from http://www.scribd.com/doc/15201237/-TOMS- Plansbook-