1. ELEANOR McALLISTER DIRECTOR

2. SOME HISTORY 70’s and 80’s collapse of traditional industry - Singers was the last blow with loss of 20,000 jobs public sector response: Enterprise Zone HCI Private Hospital 90’s till now - continued decline at 1000 jobs a year Kvaerner - 530 jobs UIE - 1600 jobs GE Services - 300 jobs Unemployment now 8.9% - highest LA area in Scotland

3. Task Force established - not a ministerial initiative THE WAY BACK framework for development worked up - primarily a physical response

4. social and economic integration essential delivery mechanism to reflect holistic response required THE WAY BACK

5. Urban Development Company model favoured THE MECHANISM its objective is to: ‘’reposition Clydebank as a distinctive, successful, well performing regional centre within the Glasgow Metropolitan area’’ Its name is Clydebank re- Built Ltd

6. LOCATION! LOCATION! LOCATION! Clydebank is part of a city region - how can it assist to improve the regional competitiveness - how do we get noticed? Anyway, what are the interventions needed? - what drives regional competitiveness nowadays? In post industrial economies, place itself is a source of competitive advantage - image, amenity, quality, governance

7. The Clyde Corridor Working Group concluded that if the Clyde is to be a waterfront of world class quality, it needs to: National and Regional Focus - create locations for business, housing and learning on brownfield sites with the quality of a greenbelt environment - regional partners need to work together to create change throughout the metropolitan area - integrate transport systems - ensure accessibility to new locations and develop on a human scale - ‘’a waterfront for citizens’’

8. CLYDEBANK Re-BUILT’S ROLE IN NATIONAL AND REGIONAL FRAMEWORK thereby enhancing the competitiveness of the Glasgow city-region and reducing the pressure on the greenbelt Transform Clydebank to create a distinctive, quality location for new business, new housing, new learning investment and new civic amenity develop locations with sufficient critical mass to sustain the town’s own integrity