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The SuperBook project: e-book use in practice Ian Rowlands CIBER Virtual Scholar Programme pratt sils summer school 2007
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Context CIBER and the Virtual Scholar programme
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Action research: creating an e-book observatory CIBER and UCL Library Services are working together to try to understand the impact created by a major injection of e-book resources. Oxford Scholarship Online, Taylor & Francis, and Wiley Interscience have made more than 3,000 e-books available free to UCL students and faculty for 12 months from October 2006. During this period, patterns of e-book use and acceptance are being explored in a live research laboratory. Experimentation is being encouraged: on behalf of both library professionals and publishers.
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SuperBook aims to... provide UCL Library Services and academic staff with information on student take-up and use of e-books; illuminate the issues surrounding the integration of e-books within learning and teaching; inform academic staff in their choices about scholarly publishing and in the selection of e-books for their students; inform the publishing industry with insights into user attitudes and the optimal design features for e-book platforms.
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Interim findings Benchmark survey findings Deep log analysis findings
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Interim findings Benchmark survey Deep log analysis
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Existing e-book users: baseline data (n=1,818) SuperBook benchmark survey Percentage distribution
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Existing e-book users: baseline age profile (n=1,818) SuperBook benchmark survey Percentage distribution
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Perceptions of e-books: baseline data (n=760) SuperBook benchmark survey Percentage point differences: e-books minus print ratings
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SuperBook benchmark survey How users found out about UCL e-books (n=521) Frequency distribution
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Interim findings Benchmark survey Deep log analysis
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144.82.xxx.xx 59D423E0E0F85EDEA6FCEF3D1427C706 5204 [03/Nov/2006:14:39:47 +0000] "GET /oso/private/content/economicsfinance/01 99271488/p015.html HTTP/1.1" 200 55540 "http://www.oxfordscholarship.com/oso/lo gin.jsp?errorMessage=You%20do%20not%20ha ve%20access%20to%20any%20titles&forward= http://www.oxfordscholarship.com/oso/pri vate/content/economicsfinance/0199271488 /p015.html" "/oso/private/content/economicsfinance/0 199271488/p015.html" "Mozilla/5.0 (Windows; U; Windows NT 5.0; en-GB; rv:1.8.0.7) Gecko/20060909 Firefox/1.5.0.7"http://www.oxfordscholarship.com/oso/lo gin.jsp?errorMessage=You%20do%20not%20ha ve%20access%20to%20any%20titles&forward= http://www.oxfordscholarship.com/oso/pri vate/content/economicsfinance/0199271488 /p015.html
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Deep log metrics Basic metrics number of pages / chapters viewed number of sessions and `site penetration time spent online number of return visits number of print sessions
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Deep log metrics User characteristics subject (of material viewed) subject (by sub-network) geographical location (e.g. hall of residence) referral link used (e.g. google)
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Daily page views Oxford Scholarship Online SuperBook deep log analysis Frequency distribution
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Time spent online Oxford Scholarship Online SuperBook deep log analysis Percentage distribution
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Types of pages viewed Oxford Scholarship Online SuperBook deep log analysis Percentage distribution
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Types of pages viewed Oxford Scholarship Online SuperBook deep log analysis Percentage distribution full text content = 52% of page views
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21%
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11%
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21% 11% 38%
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21% 11% 38% 5%
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Some early conclusions High levels of interest in and take-up of e-books, especially among graduate students, males, and heavy Google users Catalogue entries are very effective at driving users to e-book content: catalogued books are more than twice as likely to be used Use in heavily concentrated in a few high-demand titles, the long tail, so far is much weaker than for journal use Big differences in take-up between disciplines User uncertainty / finding their feet? (Well over one in four sessions did not lead to a view of content)
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Looking to the future: growth points for e-books maximising use by unblocking hard copy bottlenecks; creating new use by taking traffic away from from e-journals; creating new users by reaching out to those alienated from the library; stimulating user by making book content findable: for the first time, book content is deeply indexed, linked and searchable and visible in the digital shop window for the first time; building user confidence through `walled gardens of authoritative publisher content
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