1. Business of Businesses in Livelihoods Promotion: Avenues and Options Fresh Produce Supply Chain in India

2. Consumer Trends India is predominantly a vegetarian country. 20% of household expenditure is on F&V Convenience - Cut F&V, Packaged F&V, Home Delivery. Health conscious – Safe food, Zero pesticide, Organic, GAP certified Innovation – Exotic / New recipes / New Cuisines Quality - Imported, Branded/ Sorted/ Packaged Fruits. wholesaler

3. Fresh Produce Industry In India Fruits Vegetbles  162 MMT  US$ 26 Bn  110 Varieties  81 MMT  US$ 27 Bn  40 Varieties 243 MMT 6% CAGR APMC laws Small & Fragmented Land Holdings Lack of Infrastructure Price discovery Key Challenges

4. Fresh Produce Supply Chain Consolidator CA wholesaler supplier Retailer Customer Traditional Village Source Mandi Farmer 150 Mn 11000 Mandis 0.1 Mn 0.65 Mn Retailers 0.35 Mn Hawkers 30-35% 10% 5-8%10% Wholeseller Terminal Mandi CA Wholeseller supplie r Retailer FARM TO FORK

5. Key Learning from successful model Producer Owned and controlled Collection centre at Farmer doorstep. Market linkages – commitment to buy 100% Pricing Model – Incentivise quality – assured weighment and payment. Customer Focus – Value added products AMUL

6. MODERN Farmer Company DC Collection centre Customer Retailer Fresh Produce Supply Chain Easy access to small farmers Disintermediates Transparency on weighment & payment Market feedback & Quality improvement Potential for input services Key Benefits

7. Farmers Direct Sourcing Company Environment Consumer Community Demand Driven Farming Higher Yield Benefits of Association like Training, Input Cost Reduction, Wastage Reduction Market linkages Reduce food waste and health hazards Reduced logistical footprint Improve efficiency of fertilizer, pesticide, water use Increase soil quality Sustainability Direct and sustainable Sourcing Model Traceability / Food Safety /Differentiation Assured Freshness and Food Safety Optimum Value Addition Satisfaction about Community Linkage Boost to Agriculture Production and poverty alleviation Increased Participation of Women in farming Formation of Self Help Groups and Community Welfare progs Investment in Agriculture and Perishable Supply Chain Stakeholders Benefit

8. THANKS VIPUL MITTAL Email ID – vipulmittal45@gmail.comvipulmittal45@gmail.com Mobile - +919560444937