1. Effective Advertisements Sometimes it’s what we don’t see that catches our attention.

2. Persuasive Strategy #1 Pathos: an appeal to emotion  Evokes an emotional response in the consumer  Positive: people drinking soda by a pool  Negative: a bad back with the wrong mattress  Can include emotions such as fear or guilt

3. Persuasive Strategy#2 Logos: an appeal to logic or reason  Gives you evidence or statistics you need to fully understand what the product does.  Gives you “straight facts”  Giving the percentage of calcium in orange juice

4. Persuasive Strategy #3 Ethos: an appeal to credibility or character  Will convince you that one company is more reliable or credible than another; therefore, you should buy its product.  Involves statistics from experts  9 out of 10 people choose one toothpaste over another.

5. Visual Appeal  Color choice  Placement  Layout  Overall aesthetic appeal

6. Icons and Hidden Items in Advertisements: Warrants as the root of the appeal

7. Piano Forest Advertisement The forest also resembles the keys of a piano

8. Horror Films Logo Very creative!

9. Yoga Australia Logo The woman makes the outline of Australia with her body

10. The Hartford Whalers Notice the H?

11. Fed Ex Logo Their hidden arrow indicates that they keep moving.

12. Heartbeats Logo Two musical notes are bent to create a heart and headphones.

13. Toblerone Box The Bear is Switzerland’s national animal.

14. Eight Logo Very creative use of the name.

15. The arrow indicates they have everything from A to Z.

16. Skittles Wrapper An accident?

17. Palmolive Advertisement Notice the hands?

18. KFC Advertisement Notice the lettuce?