1. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 1 Amazon, Google and Windows Live: emerging models and bumpy playing-fields Michael Holdsworth

2. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 2 two households, both alike in dignity…

3. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 3 [parked for now] track laid; too few trains? e-Documents mainly @ 49¢! no DRM… doh!

4. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 4 [parked for now] God bless Microsoft! breaking the Googlopoly the second mouse at the cheese

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10. 10 concentrating on Live Academic public-domain launched –in-copyright stuff to follow ads, online access, monetisation - later succeeding in not being evil –Open Content Alliance –library partnerships publisher-friendlier dashboard

11. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 11

12. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 12 Google (official) –to organize the world's information and make it universally accessible and useful Amazon (unofficial) –to be the world's most customer-centric company, where customers can find and discover anything they may want to buy online at a great price two missions

13. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 13 probably this year probably USD markets first publisher sets prices weekly rental/subscription or perpetual access sale print and copy but no download Google monetisation

14. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 14 Upgrade bundle live on.com since June 2006 fixed prices, fixed terms two (pitifully low) tiers of pricing –trade: 10% of lowest list –specialist (= you) 20% of lowest list print and copy but no download (yet) next will link to Mobi and eBook downloads Internet scuttlebutt Amazon monetisation

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18. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 18 Amazon Upgrade – bookmark pages

19. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 19 Amazon Upgrade – tags and notes

20. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 20 Amazon Upgrade – highlight text

21. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 21 Amazon Upgrade – add notes & tags

22. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 22 Amazon Upgrade – others annotations

23. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 23 Amazon Upgrade – search words highlighted

24. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 24 Amazon Upgrade - print limits

25. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 25 Amazon Upgrade – copying & pasting

26. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 26 1.eBook reading for ordinary people –millions of eyeballs tipping points?

27. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 27 1.eBook reading for ordinary people –millions of eyeballs 2.how much DRM? –well find out tipping points?

28. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 28 1.eBook reading for ordinary people –millions of eyeballs 2.how much DRM? –well find out 3.on-line access as sine-qua-non –suddenly its free tipping points?

29. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 29 1.eBook reading for ordinary people –millions of eyeballs 2.how much DRM? –well find out 3.on-line access as sine-qua-non –suddenly its free 4.an end to commodity –multiple manifestations, qualities, prices tipping points?

30. UCL Bloomsbury Conference 29 June 2007 Michael Holdsworth 30 michael@michaelholdsworth.com