2. empathy maps brainstorming selection criteria point of view metaphors why laddering fly on the wall personal ads interviewing low-res prototyping feedback techniques t,p,r space saturationbody-storming crowd-sourcing grouping 2x2’s process / journey maps improv & stoking storytelling shooting video user testing analogous situations intentional prototyping critical questions back of the envelope instant business plan composite character pov testing iteration sketching METHODS

3. MINDSETS human centered mindful of process culture of prototyping bias toward action radical collaboration show don’t tell