3. WHO IS USING THIS BIKE? People who don’t prefer gear bikes. Females. Teenagers. People of age more than 35 years. And few more….

4. PHOTO OF THE BIKE

5. DEMAND FOR HONDA (waiting time for advance booking) More than18 months waiting in delhi, mumbai, calcutta, chennai. More than 12 months waiting in all capitals of Indian States. Almost 12 months waiting in major cities. Around 9 months waiting in normal cities. Around 6-9 months waiting in towns.

6. So, selling this bike is almost a cake walk for the company. But…

7. A company is not at all a company until and unless it reaches every heart of the citizens of that particular country…

8. YES… THE COMPANY IS NOT REACHING EVERY HEART… THERE ARE SOME PEOPLE WHO ARE WAITING FOR HONDA AS THEY DESIRE. THOUGH COMPANY IS PRODUCING THEIR DESIRED PRODUCT IT DOES NOT REACH THEIR HEARTS…

9. WHO ARE THEY? WHO ARE THOSE ‘SOME PEOPLE’? WHAT IS THEIR DESIRE? WHAT IS THE DESIRED PRODUCT THAT DOESN’T REACHED THEIR HEARTS? THEY ARE NONE OTHER THAN… ”NON-BIKE RIDERS…”

10. HERE ARE THOSE ‘NON-BIKE RIDERS’ Handicapped (legs). People who don’t know how to ride a two wheeler but have a desire to ride a bike. Senior citizens. and few more….

11. WHAT IS THEIR DESIRED BIKE? They need a bike which can balance itself. They need a bike which looks as stylish as present Honda ACTIVA. They need a bike which grabs citizen’s attention but not citizen’s sympathy. They need a new version of bike for themselves to feel proud for acheving their desired bike.

12. What does company manufactured?

14. Why is it not desired? Failed in look. Failed in comfort regarding both driving and back seating. Created an impact of sympathy bike. Absence of perfectionism in finishing work technically.

15. Main reason of failure… The rear tyres created a look of sympothy. The distance between the tyres is more. The outlook resembles like a local manufacturing bike than that of a company bike.

16. What is the solution?

17. People need a Stylish Bike

18. So… I suggest…

19. Actual view – Revised view

20. Actual View – Revised View

21. Revised Model in Brief… Rear Tyres are assembled with in the body boundary… Increased fuel capacity… Engine is set up with more space.

22. Revised View from Front

23. My drawing may not be perfect… But…the final product may grab the stylish look…

24. New Honda Activa… Now Handicapped people can also dress up stylish… Now…Those who cannot ride a two wheeler can buy a bike(this segment customers are more in india…so bike sales can increase tremendously) Senior-citizens will also buy a bike… Ladies may fight for 33% advance booking

25. What should be the name for New Honda Activa…?

26. Since this is bike for those who rely on this physically…. I suggest…. Honda Activa Rely

27. HONDA Activa Rely Be independent…

28. Thank You… Sincerely Yours… Rajesh Kumar Sankalp 9908102200

29. Comments Plzzzz…