1. National Career Development Association Conference 2004 Evaluation of an Online Career Portfolio: How Technology Promotes Career Development Jill Lumsden, Ed.S., Katie Meyer, Ed.S., & Robert Reardon, Ph.D. July 2, 2004

2. National Career Development Association Conference 2004 Workshop Objectives What are effective implementation and marketing strategies for an online portfolio system? Who uses an online portfolio? How are students using an online portfolio? How does an online portfolio system assist students in their career development?

3. National Career Development Association Conference 2004 Program Outline Goals & History of FSU’s Career Portfolio Demonstration Marketing & Implementation Strategies Student Evaluation Accomplishments Ongoing & Future Activities Questions & Discussion

4. National Career Development Association Conference 2004 Goals of the FSU Career Portfolio Educate students about workforce skills Connect students with opportunities to develop skills Provide a mechanism for students to document their skills and market themselves to employers or graduate schools

5. National Career Development Association Conference 2004 Key Events In Project History

6. National Career Development Association Conference 2004 Demonstration http://portfolio.fsu.edu

16. National Career Development Association Conference 2004 Marketing & Implementation Strategies Pre-Launch Launch Post-Launch

17. National Career Development Association Conference 2004 Pre-Launch Activities Gathering Internal FSU Support Focus Groups Marketing

18. National Career Development Association Conference 2004 Official Debut “Launch” Campus-wide launch April 26, 2002 Invitations sent to all faculty, administrators & staff, as well as student leaders Virtual ribbon cutting by President of FSU Media coverage

19. National Career Development Association Conference 2004 Post-Launch Activity Outreach & Advising –98 Presentations with 4,229 Attendees Partnering with faculty & academic advisors Partnering with employers & parents

20. National Career Development Association Conference 2004 Portfolio Usage Student Users16,048 Female 8,827 Male 7,221 Active Portfolios* 9,430 Inactive Portfolios* 7,918 *includes non-student users

21. National Career Development Association Conference 2004 Portfolio Usage by Classification Freshmen 891 Sophomores2,225 Juniors2,855 Seniors7,114 Graduate2,312 Other 651

22. National Career Development Association Conference 2004 Portfolio Usage Skills Cited Communication4,042 Leadership1,859 Teamwork1,657 Creativity1,641 Technical/Scientific1,546 Critical Thinking1,121 Social Responsibility1,112 Research/Project Development 979 Life Management 816

23. National Career Development Association Conference 2004 Portfolio Usage Artifacts Average Number of Artifacts2.3 Top Five Artifact Types 1.Word Documents 2.PowerPoint Presentations 3.Image 4.Microsoft Works 5.Rich Text Format

24. National Career Development Association Conference 2004 Portfolio Usage Access Keys Created 2002* (May – December) 418 2003*1,441 2004 (as of June 4, 2004) 910 *incomplete data

25. National Career Development Association Conference 2004 Online Evaluation Evaluation of Career Portfolio System Participants: Students Required to Complete Career Portfolio Method: Electronic Survey Number of Responses: 96

26. National Career Development Association Conference 2004 Survey Results Respondents to online evaluation of Career Portfolio Male 15% Female 85%

27. National Career Development Association Conference 2004 Survey Results Who helped you develop your Career Portfolio? 53 15 26 5 2 22 00 0 10 20 30 40 50 60

28. National Career Development Association Conference 2004 Survey Results How do you intend to use your Career Portfolio? 3626 77 48 20 29 0 10 20 30 40 50 60 70 80

29. National Career Development Association Conference 2004 The Career Portfolio Program Allowed Me To: 70% Strongly Agreed or Agreed Find experiences at FSU that will lead to the development of transferable skills. Not ApplicableStrongly Disagree AgreeStrongly Agree 0 10 20 30 40 50 14 6 9 43 24

30. National Career Development Association Conference 2004 The Career Portfolio Program Allowed Me To: 63% Strongly Agreed or Agreed Find experiences in the community that will lead to the development of skills. Not ApplicableStrongly Disagree AgreeStrongly Agree 0 10 20 30 40 19 5 12 38 22

31. National Career Development Association Conference 2004 The Career Portfolio Program Allowed Me To: 83% Strongly Agreed or Agreed Understand how my academic and professional skills relate to my career goals. Not ApplicableStrongly Disagree AgreeStrongly Agree 0 10 20 30 40 50 3 6 7 4138

32. National Career Development Association Conference 2004 The Career Portfolio Program Allowed Me To: 80% Strongly Agreed or Agreed Show evidence of interpersonal skills needed to work with or for others. Not ApplicableStrongly Disagree AgreeStrongly Agree 0 10 20 30 40 50 77 5 46 30

33. National Career Development Association Conference 2004 The Career Portfolio Program Allowed Me To: 85% Strongly Agreed or Agreed Show evidence of skills developed in my academic program. Not ApplicableStrongly Disagree AgreeStrongly Agree 0 10 20 30 40 50 455 44 38

34. National Career Development Association Conference 2004 The Career Portfolio Program Allowed Me To: 85% Strongly Agreed or Agreed Show evidence of skills developed through volunteer experiences, part-time employment, internships, and/or a co-op. Not ApplicableStrongly Disagree AgreeStrongly Agree 0 10 20 30 40 50 55 4 43 39

35. National Career Development Association Conference 2004 The Career Portfolio Program Allowed Me To: 81% Strongly Agreed or Agreed Show evidence of skills that can apply to a variety of occupations. Not ApplicableStrongly Disagree AgreeStrongly Agree 0 10 20 30 40 50 9 6 3 47 29

36. National Career Development Association Conference 2004 The Career Portfolio Program Allowed Me To: 83% Strongly Agreed or Agreed Show evidence of skills necessary to obtain and maintain employment. Not ApplicableStrongly Disagree AgreeStrongly Agree 0 10 20 30 40 50 8 5 3 47 33

37. National Career Development Association Conference 2004 The Career Portfolio Program Allowed Me To: 85% Strongly Agreed or Agreed Communicate my skills to potential employers. Not ApplicableStrongly Disagree AgreeStrongly Agree 0 10 20 30 40 50 563 41

38. National Career Development Association Conference 2004 The Career Portfolio Program Allowed Me To: 80% Strongly Agreed or Agreed Prepare me for job searching and interviewing. Not ApplicableStrongly Disagree AgreeStrongly Agree 0 10 20 30 40 50 9 4 7 43 32

39. National Career Development Association Conference 2004 Accomplishments Career Preparation Endorsed Systems Level Intervention Career Skills Matrix Time and Contacts

40. National Career Development Association Conference 2004 Ongoing Activities Changing Technology Portfolio Phenomena Enhancing Use and Usefulness Continuous Implementation

41. National Career Development Association Conference 2004 Future Activities User and Non-User Traits Research and Theory Accreditation Career Development/Management

42. National Career Development Association Conference 2004 Questions & Discussion For more information, please visit: http://www.career.fsu.edu/portfolio/info.html Thank You!