1. DoA Trade Awareness Workshop Polokwane, 12 August 2009 Derek Donkin CEO, SA Subtropical Growers’ Association

3. Growers’ associations do what individuals are not able to do on their own. Aim: Ensure long term vialbility and profitablity of the industry. Philosophy: What’s good for the industry is good for the individual.

4. Annual value (FOB Cape Town & Local Market) AvocadoMango LitchiMacadamia R450 milR150 milR50 milR300 mil On-farm employment AvocadoMango LitchiMacadamia 4400300013004400 Industry facts and figures

5. Avocado Industry 12 400 ha Season from March to October Total production: 85000 to 100000 ton p.a. Export orientated: Europe – 45% Local fresh – 40% Processing - Oil and Guacamole – 15% Average production growth: ±2% pa Major competitors: Spain, Peru, Kenya, Israel, Chile Industry facts and figures

6. Mango Industry 7500 ha Season: December to March/April Total production: 85000 to 100000 ton p.a. Less export orientated than avocado industry, and exports are decreasing sharply every year due to low prices in Europe and a lack of accessible alternatives Processing: Juice, dried, achar Little to no growth in production Competitors: Peru (main), Brazil, Ecuador, Puerto Rico Industry facts and figures

7. Litchi Industry 3357 ha Season: December to February Export orientated (Europe) Total Production: 4000 – 6000 t p.a., of which ±60% exported Processing: Juice Local market easily over supplied mid season Major competitor: Madagascar Industry facts and figures

8. Macadamia Nut Industry Fastest growing subtropical industry 17000 ha RSA currently world’s 2 nd largest macadamia producer Current production: 6000 t kernel p.a. over next few years as new plantings come into production Export 96% of total production SA currently accounts for 15% of world macadamia supply Major competitors: Australia, Hawaii Industry facts and figures

9. Subtrop’s services

10. Technical servicesMarket support servicesIndustry Affairs Research coordination Advisory services Overseas tech- nical services Market information Market development CommunicationAdmin / Finance Services provided to member associations Each association can choose services as required Common to all

12. Members of associations Membership is voluntary. Growers and indsutry service providers. Membership of most associations accounts for at least 80% of production.

13. Funding Growers are levied on local and export production. All activities, services and research are funded by the growers.

14. Thank you