1. Video – essential for travellers Armands Slokenbergs Latvian Tourism Development Agency 07.02.2013.

2. Brand Attēla izmēri 430 x 670 px

3. That Latvia is a place, where having arrived, you have the opportunity to change the tempo of your life, to relish unhurried leisure experiences, thereby savour new experiences, allowing you to aspire to harmony and reveal your true inner values. is an invitation to stay longer and return is a compact use of your time that encourages you to stay is a way of experiencing the best things in Latvia is a product created by Latvian tourism Tourists who enjoy unspoilt nature, the sea and coast Active leisure, observing sustainability principles Tourists who demand high quality entertainment Clean and well kept rather than wild nature 3 Latvia. Best Enjoyed Slowly Our promise to a visitor to Latvia is Unhurried leisure in Latvia Target groups

4. Production Attēla izmēri 430 x 670 px

5. Requirements Tonality related to the brand values Targeted to –Market and language –Traveller groups –Tourism professionals Internal marketing for the new brand Demonstration of products, destinations and mix of them Technical quality adaptable to any platform (HD) Timing for shooting (seasons, events etc.)

6. Target groups Russia, Germany, Scandinavia and Baltic states Silver age, Middle age, Families

7. Destinations Variety of destinations representing tourism products

8. For tourism professionals Interactive presentation –Multi language –Latvia. Best Enjoyed Slowly –Latvian top 10 tourist destinations/attractions –Culture –Nature –Events –Wellness –Business tourism –Medical

9. Application and distribution Attēla izmēri 430 x 670 px

10. Our own activities Web sites, workshops, presentations, newsletters, promotional materials

11. Advertising campaigns

13. Exibitions and interactive games

14. Promotion

15. Video banners

16. Results More than 20 sets of videos Acknowledgments for video and the brand itself Successful internal marketing Views: 57 211 (2012) Downloads/integrations: 619 (2012)

17. 17 Local video

18. www.tava.gov.lv

19. Let’s share good videos! Latvian Tourism Development Agency Brīvības iela 55, Rīga Tel. 67229945 E-pasts: info@latvia.travel www.tava.gov.lv www.latvia.travel www.greetingsfromlatvia.lvinfo@latvia.travel www.tava.gov.lv www.latvia.travel www.greetingsfromlatvia.lv